September 3rd, 2009
by Sarah Caminker
As my fellow Wild Web Women and I have communicated in the past, engaging in social media is your key to reaching millions of people who are potentially interested in YOU and your brand. Social Media is FREE, easy to use (start playing around with Twitter, Facebook, Flickr and you’ll get a hang of it), and if you invest 30 minutes a day in social media, you will be that much more ahead of the game. I was recently reading an article by Trevor Young, aka the PR Warrior, entitled Selling Social Media to the CEO. Young mentions that social media can help you:
- communicate directly with your consumers and stakeholders
- have people actually listen to you and interact with you
- build a community of fans or advocates for your company
That said, who could ever be ANTI-social media? Rather then trying to beg the media for attention (what I consider the traditional PR approach) or convince customers to pay attention to your company by purchasing pricey ad campaigns, offer great web content that delivers interested people right to your company’s virtual doorstep. Did you know that 45.9% of content sharing takes place on Facebook, E-mail, and Twitter? Check out the pie chart for a break down. The only way to get your ideas spread via word-of-mouse is to put it out there. Social media and the 200,000,000+ blogs need your content, so start feeding it to the hungry World Wide Web!
If that’s not convincing enough, Young also posted a fantastic YouTube video about the social media revolution we are experiencing. Any skepticism you had about social media will be put to rest after watching this brief video. FYI..if Facebook were a country it would be the world’s 4th largest between the United States and Indonesia.
Whatever your needs are and your target audience is, there is an option to use social media for your benefit. This expanding world of social media can only help you generate new buzz and business development opportunities. Start playing in the social media sandbox to partake in the fun! Hope you enjoyed your dose of Web Marketing Therapy.
Web Marketing Therapy Related Links:
- The 2009 Reference Guide: 99 Best Social Media & PR Blog Posts
- Get In On the Action: Free, Online Social Media Marketing Summit–September 24, 2009
- The 10 Commandments of Social Media
- Think of Social Media as Your Interactive Rolodex
Web Marketing Therapy » Blog Archive » Is your company creating “CUSTOMER ICEBERGS” or “CUSTOMER RADIANTS”?
(October 29th, 2009 at 12:40 am)
[...] There are very few things as powerful as word-of-mouth (or as our WMT teammate, Sarah says, “word-of-mouse”). And, with the Internet, that’s lightning fast! “Customer Radiants” radiate [...]