July 19th, 2012
by Lorrie Thomas
One of the most critical pieces of business is LISTENING to your customers. Your best customers are your current customers. What your customers say about you, the feedback they give, etc. is so valuable to hear and UNDERSTAND so you can improve communications with IDEAL CUSTOMERS.
I emphasize ideal customers when I speak, train or manage clients at Web Marketing Therapy because sales isn’t just about getting any customer, it’s working to funnel ideal customers into your business.
One of our ideal clients (a company who is such a pleasure to partner with!) cc’d me on an email this week where he asked my firm to take over simple web maintenance work because “the other web firm we are working with isn’t giving us warm fuzzies like WMT does”. I read this email on my Blackberry (yes, I know, I know, I still don’t have an iPhone yet…) and laughed…but then I got to thinking…
Are we incorporating enough “warm fuzzy” into our marketing execution? Is service part of your marketing plan?
When we look at marketing, don’t just look at promotion (awareness). Focus on how you communicate, connect and SERVE…that is how we sell (and resell).
Service is the nucleus of your marketing. It’s builds credibility and reinforces sellability. Think word of mouth, word of mouse and for some of us, world of mouth marketing. Having great ads, a pretty website or a search-friendly blog is one thing, but once folks get into your funnel are they feeling the “warm fuzz”? You can click the image below. This is WMT’s sales funnel – what we call touch point alignment. Our ideal clients are people who are willing to invest in all the success steps and market in an ethical, educational manner (no used car salesmen tactics!)
Take some time to embrace your warmth – let that come through in website copy, your blog, Facebook, videos, press releases and more but don’t DISCOUNT SERVICE.
Virtual marketing hugs,
The Marketing Therapist