January 24th, 2012
by Jennie Jacobs
We get asked a lot where the Web Marketing Therapy name came from….it’s not just marketing for therapists!
Since we are all about proactive communication at the agency, I wanted to take this opportunity to clarify the “WHY” of our name.
The true nature of our name Web Marketing Therapy stems from our deeply rooted belief in the power of helping professionals and organizations help themselves. Our name was a result of years of listening to client feedback. We were told things like:
We feel like you just did therapy on our marketing! You just took all the overwhelm out of my marketing management. I want to get on your marketing therapy couch. You (Lorrie Thomas Ross, WMT’s founder) are like my marketing therapist!
So in 2009, we changed our name to Web Marketing Therapy to embrace our mission to be advisors, supportive marketing managers and help take the stress and overwhelm out of marketing! The definition of therapy, as provided by dictionary.com is as follows:
For us, it’s all about providing a therapeutic approach to marketing for our clients. Let’s break it down:
1. The treatment of disease or disorders, as by some remedial, rehabilitating, or curative process: speech therapy.
We aren’t treating diseases of the body or mind, we are treating dis-ease of marketing. Dis, meaning apart or out and ease meaning a freedom from pain, discomfort, labor or difficulty. Our three pronged approach is based on the concepts of diagnosing the marketing problems, prescribing the appropriate cure or treatment and guiding our clients to a healthy marketing way of life.
2. A curative power or quality.
Web Marketing Therapy isn’t about duct taping your shoddy marketing plan to take you into next week. Real marketing breakthroughs happen when you start curing deep seeded marketing problems to establish a healthy marketing foundation. We wouldn’t go to a real therapist with the hopes of getting well in a day, and the same applies to our approach to web marketing. We think about marketing from a holistic perspective to provide an all-encompassing healing approach for our clients.
3. Psychotherapy; It’s about communicating issues and finding insight into problems with the goal of personal growth and behavior modification.
We want our clients to learn to assess marketing problems on their own and to understand why their old approach to marketing isn’t working for them. With training and advisory we want our clients to learn how to tackle the issues before they arise and learn to modify their marketing behavior!
4. Any act, hobby, task, program, etc., that relieves tension.
We know lots about this and encourage our clients to do what they do best, and what makes them happy, and letting us handle the parts that bog them down! If you thrive at writing blog posts, but want to cry when faced with a Tweet, don’t fret! We want to support you in the things that make you happy and relive tension, not create it!
The Wild Web Women also know that having a passion or hobby is so very important to a healthy marketing way of life. That is why we use our blog to encourage our team members and readers to take a break and have a great time. The About page on your website is the most looked at page there is and clients want to know the fun, exciting things that people in an organization do that make them unique. So take the time to go for a run, paint, play your guitar, dance your heart out… it’s good for your health, your marketing and your business!
So, as you can see, Web Marketing Therapy isn’t just for therapists. On the whole our approach can easily be applied to any type of business. To learn more about what we do and how we do it I encourage our readers to subscribe to our Healthy Marketing Advice blog and to check out our book by CEO Lorrie Thomas Ross (aka The Marketing Therapist); The 36-Hour Guide to Online Marketing and her course on lynda.com called Online Marketing Fundamentals!