February 10th, 2009
by Lorrie Thomas
Seth Godin is on a blog babe roll this week. His last post on “what parts are you skipping” is so applicable to web marketing. I hear all the time “I just need a website, simple” or “Just add that page” but the reality that with anything web marketing related, once you get into web marketing execution, there are a ton of unanticipated (and CRITICAL) details that can derail successful implementation.
Example – Adding a link to a website requires having the right url, testing it, uploading it. Search engine optimization requires attention to detail to make sure that proper phrases are in meta tags, content, hyperlinks, etc.
Every detail matters with web marketing….skipping steps kills success.
I like to remind marketing patients that “quick and dirty is always quick, but you always end up dirty“. Focus on what is important (QUALITY and VALUE) and mind all the steps.
Web Marketing is a process, respect the steps and be prepared for a lot of surprise steps that you will have to attend to as well.
I will now go take a deep breath as I continue to work on the launch of www.webmarketingtherapy.com and try not to have any more panic attacks as I uncover surprise steps that I have to attend to.
Having control freak tendencies, being obsessive compulsive, and loving problems are actually healthy traits to have to be a successful web marketer. Just remember to balance it out with patience, respect, humility and understanding…and don’t skip steps for success!!
Web Marketing Therapy Related Links:
- Copying someone else’s strategy does NOT equal success
- Ask the Marketing Therapist – Small Business Owners and Marketing Mistakes
- Web Marketing Tip – Never Stop Learning
- Public Speaking Success Steps with Lisa Braithwaite
Sue
(February 10th, 2009 at 7:41 pm)
I’d better get going on my testimonial. I love WMT. I went through every single post and have notes up the kazoo. Thanks for all the valuable information. My students on Thursday will here about you, the wild web women, and WMT.
Lorrie Thomas
(February 10th, 2009 at 9:00 pm)
thanks Sue! We are so excited that you are teaching this week! Go wild web woman, go!!!!
Jamie
(February 10th, 2009 at 10:10 pm)
I love that your advice is so incredibly accessible! I started reading this article without even realizing I had gotten to it because I logged into LinkedIn and this time happened to scan my “network updates”, saw your name (which of course means “blog from WMT which equals quality insight on how to do better in my job”)and within about 5 seconds I end up on your website reading your blog, getting advice then moving to the next piece and so on..I forgot I was on LinkedIn for a minute! Thanks for showing “the way”(and getting me lost temporarily but in a good way). Good luck with that slick website! – J.Story
Keith T.
(February 11th, 2009 at 10:05 am)
Amen, sister!! There is a programming term for “quick & dirty” solutions. It’s called “kluge” (sounds like “klooj”). Something that is “kluge-y” works, but it is rarely the best way the solution could have been coded. Kluge is often inflexible and difficult to maintain over the long term because it was implemented with little or no forethought.
I speak from experience when I say a little extra time spent on the front-end design pays major dividends on the back-end of your finished product.