I am ready to get on my own web marketing therapy couch and work on my anger management issues around cheesy “Infomercial 101″ type web marketing.

If anyone can tell me the name of the conference(s) where these insulting web marketing tactics are taught, I want to know, as I will go and stage a serious intervention….you can hold me to that!

Something really chaps my hide about web marketing that comes from a diseased ”I Think My Prospective Customer is Stupid” marketer.  It’s a demeaning approach, has a major slime-factor feel and oozes “I’m going to get you sucker” and that makes me really, really angry.  And it gives people in my profession that respect their prospective customers a bad name and that too, makes me angry (thank goodness for blog therapy, constructive way to vent and help others!)

The best teaching advice I ever got was “teach to the smartest people in the room”  This means take the high road, do your best and give your best.  Whether I am teaching, training, speaking or advising, I NEVER assume my partners are stupid.  It is my job to educate them, respect them and serve them.  It is not what we know, but what we are open to learning and it is also what we are open to TEACHING!  I see WAY TOO MANY slimy web marketing and email campaigns that appear in the guise of teaching but more “take advantage of you” marketing like:

SUBJECT: Emilia, I didn’t think this was still possible…
OR
SUBJECT: Lorrie, did you get my email?

The personal name in the subject and the “overly personal” trick-open-me-email tone that is a “carrot” teaser immediately kills my trust…

THEN diseased “I Think My Prospective Customer is Stupid” web marketing continues and you get the overly conversational “these suckers will think I’m their friend” email message introductions:

Hi Emilia,
I admit… I didn’t think it was possible to still get
blahblahblah…

I mean, c’mon, doesn’t it take MONTHS of blahblahblah…

Yes… but we’re not talking about blahblahblah…slimy message

Then the first Informercial-101 link to click on appears:
http://www.iamsmarterthanyousoclickthislinksucker.com/blah

And in case they haven’t captured your attention, the cheesy “I am giving you juicy scoop” lines come on to the tune of “I’m letting you in my secret because I care about you but not really, blahblahblah…and
Cheesy sales pitch…”

Then a “But Wait, there’s More!!” link to click on appears:
http://www.iamsmarterthanyousoclickthislinksucker.com/link2/imgoingtogetyousucker

More text blahblahblahblahblah
Then some nice closer and a

“And for you stupid special customer, this in just for you” final link to click on appears:
http://www.iamsmarterthanyousoclickthislinksucker.com/link3butwaittheresmore/everybodysstupidbutme

Sincerely,
Person’s name
Website
OH WAIT THERE IS NO MORE! There’s no phone number because diseased marketers suffer from ”I Think My Prospective Customer is Stupid” and don’t want to have to talk to the dumb-dumbs they want to prey on…which is funny as they will gladly take your money….

ick, slime, Infomercial-101 “But wait, there’s more”.  I’ve had enough of more, show me the real deal.

Marketers – respect is recriprocal, taking a low-road approach approach will bite you in the butt.  This approach may make a fast buck but will you offer value at the end of day?  Will you build trust and connection to make a lasting impression and relationship?

The “I make 100k a year and work from home and so can you” conferences that teach methodical Informercial-101 crap marketing may have “proven” facts and work temporarily to make a fast buck, but if you suffer from  “I Think My Prospective Customer is Stupid” Disease, you will never make a meaningful connection with your customer - it is my job as your marketing therapist to educate you that a quick and dirty approach will leave you DIRTY and empty, alone and unfulfilled.

Do marketing that you feel good about, plain and simple.  Value the people you market to, think, do good work and love your prospective customers, do not exploit them.

Web Marketing Therapy Related Links:

• Web Marketing Therapy Diagnosis – Social Media Overwhelm
• Diagnosis – Twitaholic
• Customer Satisfaction vs. Customer Enthusiasm
• Web Marketing Intervention – Stop the Binge and Purge Madness