January 26th, 2009
by Kate McMillan
The sign-up form, for gathering user information to create business or keep in touch with your customers, is critical to your website’s success and critical to creating the kind of access & ease-of-use your users expect of a modern web presence.
At the same time as it’s an important tool, it’s also one of the biggest barriers between you and potential customers. If your form is too long, your users will be much less likely to become members of your website or, perhaps, paying customers. To minimize the barrier, the process should be as simple & quick as possible. This means removing all non-essential items from the form and leaving only the critical elements
If you need more information, you can follow up with visitors once they’ve given you the basics, either through an email response or a phone call depending on the information you’ve gathered.
So, keep the barrier low, and you’re more likely to start a conversation with a potential customer that’ll lead the way to gathering all the information you need in the future.
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