Perspectives on Marketing – Audio Therapy

Lorrie Thomas

September 8th, 2009
by Lorrie Thomas

Nicki G, our Marketing Therapy blog talk radio producer, booked an awesome “on the marketing couch” Interview with Jason Miletsky, marketing man, agency owner (New Jersey baby!) and author of many marvelous marketing books.  Jason started his agency in 1994 and like a true marketing masochist, he couldn’t stop there…since the launch of his agency, he has authored more books than we can count, speaks at conferences and more.

Listen to the Blog Talk Radio interview for some free marketing therapy.  Jason talks about:

-The power of creative direction

-Is is better to be specialized in marketing or general?

-How marketing is more art than science

-How agencies may not have your best interest in mind when they say “spend more”

-He confesses he does NOT watch Mad Men (the Wild Web Women are staging an intervention on that one)

Jason and I end the interview with a healthy dose of expert marketing advice…listen in to get his expert perspective on believing in your brand!

Jason – thank you for being on our show.  Can you handle having a bunch of wild web women groupies?  :)

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