August 2nd, 2010
by Lorrie Thomas
Web Marketing Rx (Meaningful Marketing Advice) for the Week:
USE WEB MARKETING to SERVE FIRST – that is how you will SELL!
Put web marketing pieces together and make execution click with a service-first approach.
Follow social conversations and monitor web statistics to listen, understand and make ongoing optimizations based on what consumers are saying and doing.
Have customer service teams use Facebook and Twitter to manage Q/A to save time, energy and money – other customers with similar issues see conversations to self-help while prospective customers observe dedication to service, initiating a trustworthy connection.
Value-rich web content (site, article marketing, email, online press release, blog, social media) that educates buyers will multi-task to increase credibility, search visibility and sell-ability.
Embrace the new era of P2P (People to People) marketing and tap the service-centric, value-rich social web. Remember, web marketing is not a means to push propaganda – it is a social marketing servant to support relationship development, build awareness, share information, educate, connect, serve and ultimately (when the previous are established) sell.
Web Marketing Therapy Related Links:
- Web Marketing Needs to SERVE to Sell!
- Healthy Dose of Social Media + SEO Advice – Pimp Your LinkedIn Links!
- Is your web marketing multi-tasking??
- What is Your Website’s “Authentic Sell-Ability”?
Calla Gold
(August 3rd, 2010 at 9:31 am)
Some people seem to think that social media is just another selling pipeline. I agree with you that it’s a tool to connect and serve. That says what I believe. It should be on the social media Emily Post advices.
Thanks for that Laurie.
Santa Barbara Jeweler,
Calla Gold
http://www.callagoldjewelry.com
Lorrie Thomas
(August 3rd, 2010 at 11:45 am)
OMG, Let’s write the Emily Post book of Netwiquette!!