July 16th, 2012
by Lorrie Thomas
Web Marketing Therapy is all about giving advice and support to help passionate professionals navigate the wild, wild, web in ways that get you to less stress.
For years, as a de-stress Rx web marketing solution, we touted the power of automations in social media. For example: having your blog auto-MAGICALLY feed into LinkedIn profiles and get fed into Twitter and Facebook with free web technologies.
Lately, there seems to be a trend in our work. It seems most of our clients are looking to further humanize their brand, so under social media strategy projects, many times we are un-automating some of these feeds to help create more authentic content shares.
Tools like NetworkedBlogs.com (to feed your blog to Facebook) or Twitterfeed.com (to feed your blog to Twitter) are great “set it and forget it” tools so you don’t have to over-think posting content.
HOWEVER, with new tools like Google+ on the horizon that don’t allow automations and with the plethora of social media noise and un-authentic content, our advisory team seems to be moving more and more away from automations.
We just stopped feeding the WMT blog automatically onto FB and Twitter. Anything on our WMT Twitter account or Facebook page is 100% human powered. There is no right or wrong here, but it is a marketing decision point to ponder.
If credibility is a big piece of your sellability, consider taking the extra human step to do manual tweets, Facebook posts, LI messages and Google+ posts. It may be extra steps, but can help you build more meaningful connections.