Comments on: Viral Marketing Success Story! United Breaks Guitars!

By: Web Marketing Therapy » Blog Archive » Viral Marketing – The Holy Grail!

Mon, 28 Jun 2010 20:27:10 +0000

[...] Last year I shared the story of Dave Carrol, one of my favorite accidental viral marketing campaigns who found unexpected exposure and success from a fun diddy titled “United Breaks Guitars“. He followed up the first video with “United Breaks Guitars song 2” and the final in the trilogy “United We Stand“. His popularity increased beyond his wildest dreams due to this unfortunate accident! [...]

By: Web Marketing Therapy » Blog Archive » Customer Service Vigilantes on the Web

Wed, 15 Jul 2009 00:45:06 +0000

[...] **See Kelly Kohen’s WMT Blog Post for the juicy details! -And yes, we both caught this story and blogged about it; but that just goes to show what a tasty web-spread it’s become! At WMT, we believe multiple blog views can add to the picture. [...]

By: Kelly Kohen

Kelly Kohen — Tue, 14 Jul 2009 00:06:37 +0000

It is out there EVERYWHERE! Thanks for the add Pamela! Very true! As I noted, people are now keeping a close eye on how United is addressing the situation! Dave followed their protocol to a T and still didn’t get ANY customer service!

By: Pamela Sherman

Pamela Sherman — Mon, 13 Jul 2009 22:53:29 +0000

Hi Kelly!
I was about to blog on this topic and found you beat me to it. (that’s how much it’s OUT THERE –even busy me found it!) –Awesome blog story Kel!

My add is that this represents a new “Customer Service Web Vigilantes” (or “Web-ilantes”)! It should keep Co’s on their toes! As it also gives creative artists a venue for making a name for themselves with authentic material… (Carroll also has a website sonsofmaxwell.com, for the first of the trilogy of songs depicting the demise of his guitar.)

By: Kelly Kohen

Kelly Kohen — Fri, 10 Jul 2009 16:47:59 +0000

One more thing…his fun little YouTube video is up to 1,384,878 views this morning!