Web Marketing Therapy

Turn Your Web Marketing Lights On: 7 Internet Marketing Mistakes to Avoid

May 17th, 2010
by foreignwebmarketingcorrespondent

Time is money – make sure you invest your time and effort wisely in generating a successful online presence.

If you don’t have tons of time to thoroughly research on the latest internet trends and online markets, we recommend Joanna Ciolek’s 7 brief pointers on how to ensure your small business web marketing is not operating in the dark times. We summarized Joanna’s points below. You can also click to read the full 7 internet marketing mistakes to avoid article.

Turn Your Web Marketing Lights On: 7 Internet Marketing Mistakes to Avoid (thanks Joanna Ciolek!)

Mistake #1 – Not having a website

Today, arguably one of the best ways to advertise yourself and your business is online. This means you NEED a website. Websites are great not only for attracting new customers and maintaining your current base, but you’re creating great awareness for your business. You may be a small or local business, but you’re letting the world know you’re out there!

Mistake #2 – Having a poor quality website

When you invest in creating a website, you need to do it right. There is no point in having a website if it’s unmanageable, overloaded with content and confusing for people to navigate. Ensure you have a website worth having by hiring a professional developer who will apply the right marketing tactics in making your site work for you.

Mistake #3 – Not hosting a blog on your own domain

In the words of Joanna, if you want to be taken seriously you must host your blog on your own domain. This allows you to make use of search engine optimization benefits and be in total control of your content!

Mistake #4 – Not promoting your website

Again, what is the point of having a great, quality website, up and running, if it doesn’t attract new business opportunities and clientele? Follow Joanna’s tips on what you need to do to ensure your website is successful.

Mistake #5 – Not running a localized marketing campaign

KEY if you’re a small, local business! Make sure you’re listed on local sites and local business listings (Google Maps, Yahoo Local, etc) if that’s where your customers are.

Mistake #6 – Not investing in social media marketing

You’ve heard of social media, you’ve seen it BUT make sure you’re using it too to build your reputation and brand in the online world.

Mistake #7 – Not monitoring & analyzing results

If you have a website, make sure you’re making the most out of it – data shows you what people do when they hit your site and show you how people got there!

Check out Joanna’s full article, “7 Internet Marketing Mistakes Small Businesses Make” for more insightful details! Joanna Ciolek is a freelance web & graphic designer, working with small business in optimizing their online presence.

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