May 19th, 2009
by Lorrie Thomas
I am sending a virtual marketing kiss my marketing man crush
Seth Godin is my main marketing man crush for a reason 
The guy is brilliant! Today, he blogged about a marketing ailment that our agency gives treatment for – BRAVADO
My not-so-secret marketing crush talked about a man who came to him with a big idea and a bigger optimism. His energy was at an all time high. The reason I am sharing this with WMT readers is to help you think.
WRITE THIS DOWN:
Great ideas are great if they are executed brilliantly.
NOW REMEMBER IT!
As Seth writes in his post:
“This sort of energy is contagious, but it’s not clear that without a plan that it’s productive………The problem with bravado is that it forces you to suspend reality when making your plan. Optimism is self-fulfilling, bravado can be toxic.”
Those of you who know me know I spew energy and excitement, so don’t mis-read this post.
Energy – good. Energy w/o a plan – not-so-good. Those of you who know me reallly well also know I am a FREAK about writing down and saving ideas and keeping marketing momentum moving, you need passion and purpose to win!
What I want to drive home is that unless you can CHANNEL creative energy (this means organization and planning!) into something purposeful, then you have no power.
Find your passion, nail your purpose, get your marketing schizit straight and fall into your POWER.
Love,
Your Marketing Therapist
P.S. Listen to my Seth Godon Podcast – CLICK HERE
Web Marketing Therapy Related Links:
- Free Marketing Advice – New Tribes PDF from Seth Godin
- Web Marketing Obsessions – Seth Godin
- Web Marketing Tip – Never Stop Learning
- Copying someone else’s strategy does NOT equal success
