January 23rd, 2009
by wildwebwoMAN
What does chicken salad have to do with your brand? In the prophetic words of a former marketing instructor “If you try to make a chicken salad using chicken sh*t, you just end up with chicken sh*t.”
While it is important to control costs, you don’t want weak branding to end up “costing you.”
For instance, a $99 stock logo on a generic website template using photos from your “happy snappy” aren’t going to make much of an impression to a potential customer … at least not in a positive way.
Also, spend the time and energy to really figure out who your customer is and what makes your service or product unique. This will make sure you have the right foundation for all your other branding efforts.
I know it’s hard work, but that’s why they call it therapy!
Web Marketing Therapy Related Links:
- You get what you pay (or don’t pay for)
- Web Marketing Therapy Diagnosis – Social Media Overwhelm
- Get your small business brand building up in this down economy
- The Art of Relationships (and what Valentine’s Day can remind us about Marketing)
Emilia Doerr
(January 23rd, 2009 at 5:04 pm)
Well said, woMAN! It’s dangerous to discount the hard work that goes into logo design – but it’s an easy mistake to make since you pros make is look so easy!
Anne Orfila
(January 25th, 2009 at 2:17 pm)
wow. i’m re-thinking the chicken salad sandwich that i wanted for lunch. thanks for putting it all in perspective. sometimes its hard to see that stuff straight, especially when you’ve got a big crack in your windshield – know what i mean?
Lisa H
(January 26th, 2009 at 1:45 am)
Ha!!!This is a not so yummy way to remember the importance in investing in quality marketing ingredients! You must be a special web guy to get to be part of the wild web woman blog! GReat post, I’m RSSing this to stay on – I really like all the variance incomments from this site
Web Marketing Therapy » Blog Archive » You get what you pay (or don’t pay for)
(April 7th, 2009 at 3:28 am)
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