March 20th, 2009
by Lorrie Thomas
It’s my blog and I can rant if I want to….
I just returned from a lovely unwinding staycation in my hometown of Santa Barbara, California (I did, of course, sneak in two speaking gigs like a good she-geek in between days off!)
Yes, I may be suffering from mild post staycation depression as I am rewinding, probably because my rewind has involved a way-too-long unromantic date with my inbox. It seems that post two speaking gigs and exchanging lots of business cards, I have an unhealthy new slew of new eNewsletters – ones that I DID NOT OPT IN TO RECEIVE.
When I give my business card to someone, I feel strongly that that is N-O-T permission to add me to an eNewsletter list. It’s my job as a marketing therapist to observe & call out unhealthy patterns – this is a permission assumption that I see this happen all the time and it’s worth noting so our small business owners, entrepreneurs, women in business and marketing folks can think about their practices and create their own opinions about this.
It’s time for tough love…..
I don’t know what eZine queen preached that adding emails from biz cards to email lists without permission was a smart practice. I personally believe that a quality opt-in (aka, yes, please send me information) is the best way to go. I will continue to have my personal ethics debate about it, I encourage you to do the same.
Web Marketing Therapy Wild Web Women have asked (at events we attend) that if people want to join our eNewsletter we’ll add you if you give us your biz card, but never, ever have I added a name to my list that didn’t want it.
Respect is supposed to be recriprocal…where did I go wrong?
I want my inbox back