December 15th, 2009
by Lorrie Thomas
If I had a penny for every time I was asked “How can I make money off my website?” I would not be typing this blog post. 
Websites do not make you money, they are just tools. HOW you use websites as strategic marketing tools is where they money is! My ten+ years of expertise has helped me map out best practices. My time in this “wild web industry” can also help break the unhealthy paradigm that websites magically make you money in your sleep and teach you the REAL RULES on how websites make you money! It is easy to have a healthy paradigm shift…you just need understanding and willingness to work in healthy ways.
Let me be very clear that websites CAN make you money, as long as there is smart investment (time, money, strategy and love) to make your marketing matter.
This post is a start to introduce insight, our advisory and webinars teach the hands-on techniques and case studies that show successes. However, this is a perfect prescription to start the re-training of your brain to put the web to work to brand, build and boost your business. Enjoy!
Top 10 Ways to Make Money from Your Site:
1. Be an educator on your website. Remember, these days, EDUCATION is directly tied to SALES.
2. Put the web to work as a supporting “cast member” to the direct salespeople at your organization. Like we looove to say at Web Marketing Therapy, “Web Marketing is Batman, your website is Robin”
3. Your website needs to SERVE to sell. (Not the other way around)
4. Boost your Like, Trust, Convince and Response “ability” factors to boost Sell-ability (and money honey!)
5. Make sure your current and prospective customers are NOT afraid to talk to you online!
6. Rely on healthy web marketing support tools to UNDERSTAND your website better
7. Aim High with your website plans but (please!) execute sober
8. Respect that web work is a process – don’t skip steps!
9. Remember that web marketing is a RELATIONSHIP building tool, but some art (and heart) into your website!
10. Web Marketing Success Begins with You – Be Ready to Own Your Web Success
Facebook and Amazon didn’t start in a day…you CAN make money from your website, you simply need to be prepared to put some time and energy into the game to get there.
Web Marketing Therapy Related Links:
- How to Monetize Your Web Site
- Web Marketing Therapy – Is Your Site Working for You?
- One site fits all?
- Dog Blogger and Inquisitive Canine Explores Ways for Businesses to Benefit from Web 2.0 Tools and Social Media Marketing
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(February 1st, 2010 at 1:50 am)
[...] using the web to market products or services. If I had a penny for every time I was asked for the Top Ten Ways To Make Money Online, I would be rich. Instead, I find myself re-training brains to understand the meaning of [...]
Free StomperNet
(February 14th, 2010 at 11:54 pm)
Title…
An excellent article….
Sylvia Martini
(January 31st, 2011 at 9:38 pm)
Hi Lorrie,
Countless articles buzz in the web “How can you make money in the Internet.” First and foremost, I use the web to learn something, but also to get information about products or services. Of course, I order tickets or buy a book; however, I enjoy more shopping in real stores.
Consequently, it is hard work to create a website to get the attention, but it’s much harder to lead the user to the purchase button. There is a deciding word in your article – TRUST. Without trust, I say “bye” instead “buy.”