June 18th, 2009
With the proliferation of social networks, it is important to think about leveraging social media platforms and engaging new audiences when crafting a press release or putting together your online PR plan. Online tools like PitchEngine even make it free and easy to create your own social media news release.
But does that mean that social media news releases (SMNRs) have killed the traditional press release as we know it?
A recent report released by our friends at HubSpot revealed that Social Media Releases Are Less Effective Than Traditional Press Releases – when it comes to the syndication of your message. However, there are many benefits of both social media news releases and traditional press releases to consider.
Social Media News Releases
- Adds value by making it easy for others to follow your news or spread it via word of mouse
- Highlights the importance of engagement and conversation
- Effectively packages stories for sharing (with editors, bloggers, consumers, investors, etc.)
- Helps you make your content (including multimedia elements) as available as possible by tweeting, blogging and submitting it to social media sites
Traditional Press Releases
- Without built-in social media elements, your online release is simple to replicate, which increases your chances of getting syndicated, building links and getting found.
- Uses basic formatting and coding – and since many news portal sites don’t accept the complicated code inherent in SMNRs, a traditional news release is more likely to be published in-full with links by another website
- Straight-forward content makes it easy for relevant portals to crawl your news and will pick up your content for syndication.
So at the end of the day, SMNRs are great for leveraging social networks and multimedia elements – but it is still important to incroporate traditional releases in you PR strategy to maximize your exposure and visibility.