May 17th, 2009
by Lorrie Thomas
Jim Morouse, one of the most brilliant marketers I know, sent me a New York Times article called “The Culture of the Internet” that introduced me to a fabulous phrase that I challenge all of you to use in a sentence this week:
Your new wild web marketing word is: Rickrolling
David Pogue gave the perfect example of Rickrolling in his article, so I will quote him directly:
“Rickrolling (as *everyone* knows, obviously) is an Internet prank where you send a Web link to someone, promising something exciting—but you’ve actually linked to a YouTube video of Rick Astley’s 1987 music video, “Never Gonna Give You Up.” That’s it. That’s the joke. Ha! You fell for it!“
Read the full he Culture of the Internet” article here 
Enjoy your new web word my fellow web marketing cultural creatives!! Have a great day!
Web Marketing Therapy Related Links:
- Web Marketing Word of the Day – Stickiness
- Birthing potent thought-animals: The importance of memetics in internet marketing
- She-Geek Web Marketing Word : Weblebrity
- Positive Role Models – Buttons for Word of Mouse Marketing
