May 31st, 2009
by Amber Wallace
Social media marketing is increasingly popular and part of what we teach here at WMT. So of course I was happy when a friend forwarded me an email about Evernote’s giveaway of Eye-Fi cards. What is Evernote, you may be asking? It’s a service/software that allows you to capture information and sync it across devices. Think of it as your Mobile Me account on steroids, or if your Microsoft Exchange mailbox could track everything, but better… including photos, tasks, notes, and web pages. You can use multiple devices and platforms to gather and share info.
What caught my attention though was their giveaway conducted using Twitter. Users entered simply by tweeting. Of course it’s a little more involved – users had to include “#evernote_eyefi” and have to follow Evernote, who will announce the winner via tweet. It’s inexpensive, easy to setup and easy for users, and uses social networks. Anyone interested is automatically tweeting this out to friends, resulting in free advertising to what is likely their target market. Now granted, the content isn’t controlled, and this wouldn’t be a good fit for all business models, but it’s an interesting model in our social media marketing world!
How can you make something like this work for you?
Web Marketing Therapy Related Links:
- Twitter Search–it’s like Google for Tweets!
- Tuesday Twitter Tools Breakdown
- Twitter Search – Streamline your Twitxperience
- What else has Twitter done for you lately?
Twitted by bhidon
(May 31st, 2009 at 7:49 pm)
[...] This post was Twitted by bhidon – Real-url.org [...]
Twitted by NickiG
(May 31st, 2009 at 11:56 pm)
[...] This post was Twitted by NickiG – Real-url.org [...]
srdha
(June 1st, 2009 at 12:13 am)
i gust want to say some thing “great job”
Update your Twitter randomly according to your intrest Or, from Rss Feed Or, from your own tweet message list Or, Any combination of the above three http://feedmytwitter.com
Troy Malone
(June 5th, 2009 at 11:34 pm)
Brilliant. I also liked how they chose the winners. See their blog for the video…