November 11th, 2011
by Amy Dunn
Ever wonder how to get your company news noticed by more people? Share it in Twitter! According to the research conducted over several months by PR Newswire and Crowd Factory, Twitter drives the most traffic to press releases than any other social media platform (including Facebook).
After analyzing thousands of press releases, the study shows that while more press releases are shared on Facebook, each share on Twitter results in 30 percent more views.
Their findings also indicate adding multimedia elements to your press release such as photos and video can increase your engagement up to 3.5 times. See infographic from PR Newswire and Crowd Factory below