July 17th, 2012
by Lorrie Thomas
As many of you know, Google is the the largest and most widely used search engine. YouTube (powered by Google) is the web’s second largest search engine.
Besides being a place to store your video content, YouTube has some massive multitasking marketing power that can be tapped to help boost search visibility, not only within searches in YouTube, but to help pull listings on Google search engine results pages (on www.Google.com) as well.
My latest Web Marketing Today article called Optimizing Your YouTube Videos for Search Engines shares are some easy steps to optimize visibility on videos you already have on YouTube as well as ones that you may be adding to your YouTube channel.
One of WMT’s sparking clients, Santa Barbara Jeweler Calla Gold, was our video example.