September 9th, 2010
“If you had time, you succeeded in working the human mud internally and turning it into spirit.”— Nikos Kazantzakis
“You have your brush, you have your colors, you paint the paradise, then in you go. ”
— Nikos Kazantzakis
INDIVIDUALS ARE DROPPING INTO SOCIAL NETWORKS LIKE DEWDROPS INTO THE SEA: Social networks are a dynamic eco-system of individual minds, isolated communities and seemingly opposed ideologies melding into an increasingly ripened spiritual entity.
The whole of humanity is in a process of realizing the fantastic truth of Oneness, of what it means to be separate AND one, of that famous Buddhist saying about dropping like dew drops into the sea. Producing intelligence reports for major brands and media projects using listening AND social monitoring tools, I have regular experiences of seeing this phenomenon occurring over and over within multiple online communities.
AN EXTREMELY VALUABLE ONLINE COMMUNITY – THE CULTURAL CREATIVES: I am currently working on projects for a major film, e-commerce platform, several media-conglomerates, global dance collective and several luminaries who all market to/live within the Cultural Creative tribe. A defining characteristic of Cultural Creatives is the ability to see oneself as part of something bigger. CC’s see that everything relates as an interwoven piece of nature. The movement is a healing movement. A core desire amongst CC’s is for things to be made whole and for mankind to wake up to their true desires. The core values of Cultural Creatives include:
▪ Authenticity, actions must be consistent with words and beliefs
▪ Engaged action and whole process learning; seeing the world as interwoven and connected
▪ Idealism and activism
▪ Globalism and ecology
▪ The importance of women
THE COMMUNITY WITH GREATEST POTENTIAL IN THE SOCIAL FABRIC OF THE WEB:It is my firm belief that no community has more potential to activate the social web spiritually than the Cultural Creatives. I will say it again: leaders of the various sub-cultures within the Cultural Creative movement ARE the movers and shakers when it comes to being Innerpreneurs, those who capitalize on the soul of humanity.
THE GOLDEN KEYS TO THE CULTURAL CREATIVES: One of the most amazing words in internet marketing is “keyword” or “keyphrase.” As I have worked this week to produce a list of the top keywords or keyphrases for the Cultural Creatives and their various sub-cultures AND thought about their potential to potentiate global spiritual revolution and activism, I am realizing that these words are golden keys…keys to open vaults of spiritual material within this swiftly forming global Homo Universalis or Collective Polymath.
In keeping with this, some of the TOP “GOLDEN KEYS” to the Cultural Creative wealth (ACCORDING TO global monthly search volume) include:
the secret (1,500,000)
home health (673,000)
HOW TO USE THE GOLDEN KEYS (KEYWORDS) TO ACCESS THE HEART OF A COMMUNITY: One of the world’s foremost social community and strategy architects, Brian Solis, writes, “Gathering intelligence to inspire meaningful and actionable social programs is priceless.” Every golden key above contains etymological, mythological, cultural and personal significance.
To create “meaningful and actionable social programs” a social marketer should consider delving into each of these disciplines AS A MEANS OF UNPACKING THE SECRET OF EACH KEYWORD AND KEYPHRASE. For a social strategy to find its seed in a set of keywords with HUGE POTENCY is the equivalent of possessing Jack’s magic beans that led to the giant’s castle in the clouds. Use keyphrases, their meanings and their histories to inform your understanding of the living quality of the WORD, the COMMUNITY, and the OVER-ARCHING CAMPAIGN PHILOSOPHY. At the root of every word, there is a god or deity…a living and breathing presence. Understanding words AS living and breathing presences transforms keywords from plain data into VIBRANT DATA, DATA WITH VITALITY!
AN EXAMPLE: THE OVER-ARCHING CAMPAIGN PHILOSOPHY FOR THE CULTURAL CREATIVE UNIVERSE AND ITS VARIOUS SUB-CULTURES
To find an overarching philosophy for guiding an online social campaign, I suggest discovering THROUGH the keyphrases KEY INFLUENCERS and studying their root philosophies. Since the MOST COMMON theme for Cultural Creatives IS weaving community together and holistic practices in all disciplines, I submit that a person who captures the essence of WEAVING THE HEARTS OF THE WORLD TOGETHER could be a perfect informer of a CULTURAL CREATIVE strategy.
A LEADER FROM THE FUTURE IN OUR MIDST: Ziauddin Sardar, perhaps one of the world’s greatest living Polymaths (Renaissance Person), has said ‘there is more than one way to be human’. He writes ‘I do not regard “the human” either as “the” or as a priori given’. ‘The western way of being human is one amongst many. Similarly, the Islamic way of being human is also one amongst many. The Australian aboriginal way of being human is also another way of being human. I see each culture as a complete universe with its own way of knowing, being and doing – and hence, its own way of being human’. The corollary is that there are also different ways of knowing. The question that Sardar has always asked is: ‘how do you know? The answer depends a great deal on who ‘you’ are: ‘how you look at the world, how you shape your inquiry, the period and culture that shapes your outlook and the values that frame how you think’. (Source)
Sadar is from a tribe of people known as the Transmodernists. As the social web enters a season of vigorous competition in the Transmedia space, bringing multiple technologies, software platforms and “walled gardens” (large AND separate communties like Facebook, MySpace, AOL and Yahoo) together, philosophers who speak like Sardar speaks will be increasingly relevant. The programmers and software developers who can weave Transmodernist philosophy into their conceptual process WILL win in today’s pluralistic world.
HOW DOES ONE WEAVE TRANSMODERNIST PHILOSOPHY INTO AN EFFECTIVE SOCIAL CAMPAIGN:
Paul H. Ray’s summary of Transmodern culture informs a process, as follows:
1. LISTEN and DISCOVER THE LEADERS IN THESE FOLLOWING AREAS:
KEYWORD is ENVIRONMENT: Ecological sustainability, beyond environmentalism: If you can name an aspect of ecology and sustainability, they are emphatically for it, and are leading the way. Cultural Creatives demonstrate awareness of a large range of issues, including wanting to rebuild neighborhoods and communities, ecological sustainability and limits to growth, seeing nature as sacred, wanting to stop corporate polluters, being anti-big-business, wanting voluntary simplicity, being willing to pay to clean up the environment and to stop global warming.
KEYWORD is RELATIONSHIP: Globalism: Two of the top values for Cultural Creatives are xenophilism (love of travel to foreign places, of foreigners and the exotic) and ecological sustainability, which strongly includes concern for the planetary ecology and stewardship, and population problems.
KEYWORD is WOMEN and Feminism, women’s issues, relationships, family: The fact that Cultural Creatives are 60 percent women is a major key to understanding this subculture. Much of the focus on women’s issues in politics comes from them-including concerns about violence and abuse of women and children, desire to rebuild neighborhoods and community, desire to improve caring relationships, and concerns about family (though they are no more family-oriented than most North Americans, it is near the top in their list of values).
KEYWORDS include SPIRITUAL, PSYCHOLOGY, HOME HEALTH: Altruism, self-actualization, alternative health care, spirituality and spiritual psychology: This is a complex of highly interrelated beliefs and values centered on the inner life. In reality, this is a new sense of the sacred that incorporates personal growth psychology and the spiritual and service to others as all one orientation. It also includes a stronger trend toward holistic health and alternative health care as part of this complex.
KEYWORDS include INSPIRATION, SUCCESS and MOTIVATION. Well-developed social conscience and social optimism: Contrary to some social critics, an emphasis on the personal does not exclude the political or social conscience, though individuals may focus on them in sequence. Cultural Creatives are engaged in the world just as much as in personal and spiritual issues. Rebuilding and healing society is related to healing ourselves, physically and spiritually. With that goes a guarded social optimism.
2. EACH OF THESE ASPECTS OF THE CULTURAL CREATIVE IMAGINATION IS A COMMUNITY WITH REVOLUTIONARY POTENTIAL. FIRE THIS IMAGINATION WITH AGGREGATED, CONTEST-DRIVEN, COMMUNITY-SOURCED ACTIVITIES USING EXISTING SOCIAL TECHNOLOGY.
Discover media, products, in-the-flesh activities/meet-ups/events, and delivery platforms currently used by these communties and AGGREGATE this content/software THUS harnessing ALL that this community is. THEN conceive and run contests and reward-based programs that DRIVE or ATTRACT this community toward the fulfillment of it’s “ULTIMATE GOALS”. Show through these contests how quick goals are being scored GLOBALLY and LOCALLY to achieve these bigger goals.
3. KEEP THE VIRTUOUS CYCLE GOING!
Announce the victories won and capitalize on these wins through positive PR and by raising up new leaders to foment successive, community-sourced campaigns. Community-sourced EVERYTHING is a HUGE aspect of the social web and knowing what your community’s NEED is the MARK of good leadership.
4. AND IF YOU NEED HELP FUNDRAISING FOR YOUR CAUSE, CHECK OUT THESE FANTASTIC WORLD-SOURCING TOOLS FOR DOING SO!