December 30th, 2008
by Emilia Doerr
Check out the Top 100 Lenses on Squidoo!
As part of her List of Favorite Social Media Sites, Amy mentioned SQUIDOO - a popular a network of web pages (called “lenses”) that users can build on any and every topic under the sun! The site’s creator Seth Godin encourages lensmasters to donate their royalties to charities, including the Acumen Fund. In October 2008, Squidoo donated $80,000 to charity. This is another reason why we love Seth Godin!
So the idea behind Squidoo is that anyone can create a lens about anything that they are passionate about. This means you can build a lens too!
And the reason it’s one of our web marketing obsessions is because you can leverage Squidoo to enhance your marketing strategy! By creating lenses that focus on a specific aspect of your product or service and serving up quality content that is relevant and informative (being entertaining doesn’t hurt either!), your lens can rank for that specific topic and link back to your web site.
This offers great value for linkbuilding, driving visitor traffic, and PR. It also helps give your web site a boost in organic search as your lens will show up in searches (on the Squidoo engine as well as major search engines) for key terms. Search engines like Google seem to favor certain websites - and Squidoo is definitely one of them. And by strategically creating our own lens, you too can benefit from Squidoo’s SEO authority!
Improve Your Search Engine Visibility
Your Squidoo lens will act like your own mini-site that will achieve it’s own rank in Google as well as improve the search engine rank of your main web site.
It also offers a way to promote your company’s blog by incorporating a feed with your latest headlines - so there is always fresh content from blog constantly rotating on your lens!
Optimize Your Lenses with Keywords
Squidoo lets you include 40 keyword tags with each lens! So make sure you use as many relevant tags in all variations (think long-tail phrases too). Also, make sure your titles, subtitles and copy is keyword rich.
Create Multuple URLs
Break your lens up into multiple modules, or sections. This enhances usability by offering readers a logical progression to your content. Additionally, each module gets a separate URL, which can be indexed by engines to return yet another search result!
Squidoo Makes Multi-Channel Marketing Fun And Easy
As Amy mentioned in her post, you can also expand on your content by adding modules that connect with other social media channels such as Facebook, Twitter and Flickr. You can also provide additional value to users by promoting even more interactions - For example, link to your favorite books or products via Amazon!
Extra credit: Check out SquidWho
Seth’s latest experiment on the Squidoo platform helps you tell another story about your product or service. And the best part is, your SquidWho lens taps into the tools and power of the mighty Squidoo engine!
Web Marketing Therapy Related Links:
- Search Engine Marketing Tools: Monitor Your Organic Search Rankings to Get More Visibility and Free Traffic
- How to Use Flickr and Photo Sharing to Boost Your Brand and Search Engine Visibility
- Search Engine Marketing Tip for Bloggers: Show Related Blog Posts to Boost Your Site’s SEO and Pageviews!
- Retweet Buttons for Your Blog: Help Your Content Spread Virally on Twitter and Boost Your Visibility and Traffic
Amy
(December 31st, 2008 at 1:56 pm)
Could not have said it better myself! Here here- yeaaa Squidoo!