February 1st, 2009
by Kelly Kohen
We are always looking for ways to reach the right audience for the right client. Some of our clients are interested in writing books. Amazon Communities allows you to “meet” people that have your same interests-it breaks them down by just about any category you can think of.
I personally love to read mystery novels (or should I say USED to love to read mystery novels-with a 16 month old, 3 dogs, 2 cats, a horse and a husband in vet school I can’t seem to find the time!) and of course there is a discussion group of people that have the same passion for mystery. Reads to Sleep asks other mystery lovers to suggest books that will keep her glued to the book-and she sure got her fair share of suggestions…6,200 people replied to her question! As I skimmed the responses, there are quite a few authors that are shamelessly promoting their own books. But why the heck not…it is their target audience and it’s their chance to get free exposure!
If you are thinking of writing a book, releasing a cd or patent a product consider visiting Amazon Communities. Not only can you self-promote, but you can also check the pulse of your target audience and see what they WANT to read about or buy! It’s a type of crystal ball into your ideal target segment.
Ok, I’m off to order a few of the mysteries that people say they couldn’t put down! Perhaps I’ll have to skip my time on facebook or hold off on watching all the TV shows I have tivo’d so I can enjoy the thrill of a good mystery novel!
Web Marketing Therapy Related Links:
- Dear Web 2.0 Fear Specialist- What to Do About Pesky Social Media “Friends”
- Social Media Addictions: Rehab or Recovery??
- Commitment Issues with Social Media
- Amy’s Ten Favorite Social Media Sites of the Year







Amy Dunn
(February 12th, 2009 at 10:58 am)
Great post Kelly! This is a really fun way to connect with others based on common interests- thanks for introducing it! I will check this out for sure.