January 7th, 2010
Search engine marketing is key in helping the users who are searching for your products/services find your web site. Because it takes time to build your search engine marketing, we like to say that the earlier you start, the sooner you see results. But how do you know if your search engine optimization (SEO) efforts are effective?
Monitor Your Organic Search Result Rankings
Maybe you like to religiously Google yourself and the various phrases you are hoping to appear in the Search Engine Results Pages (SERPs) for. However, instead of manually hunting for your web site among an infinite number of search engine pages, a more effective solution would be using a program that automatically tracks your search engine rankings like Rank Tracker.
There is a FREE version of the Rank Tracker program that allows you to monitor your rankings for hundreds of keywords in all the major search engines including Google, Yahoo, and Bing. While there are plenty of SEO solutions out there (and I would love if it Google Analytics had this feature built in one day!), I have found Rank Tracker to be reliable as well as comprehensive in scope of search engine marketing tools it offers.
Why is Monitoring Search Engine Rankings So Important?
Knowing where your site ranks in the search engines is a healthy obsession! The success of your web marketing and SEO efforts can be monitored by tracking how you rank on the SERPs for descriptive key phrases that you’re targeting on multiple search engines. By tracking your search engine positions, you can see what’s working for you (keep doing that!) and what’s not working (try something else!) That’s why it’s important to have reliable web analytics that tells you not only where you rank for critical keywords now – but where you have ranked historically.
If you and/or your business is making the long-term investment to optimize your website for search engine viability, be sure to monitor the effectiveness of your ongoing efforts. Whether you are doing on-site optimizations, using social media like Twitter or Flickr, online PR or blogging for SEO – you will want to know what’s helping you reach your goals so you can continue to apply the SEO techniques that are working best to boost your free search visibility – and ultimately your traffic and sales.
For more search engine marketing tips, follow me on Twitter @my_dog_ate_it
UPDATE: Please note that the free version of RankTracker does not let you access rankings history. See their website for details.