January 5th, 2009
by Emilia Doerr
What are people saying about you online?
In the past, we’ve recommended web marketing must haves for monitoring your brand, including free tools like Google alerts. This recent article in MarketingProfs gives us Six Free Tools for Online Reputation Management! Yes, SIX great tools- and they’re all FREE.
This is perfect for those of us with control issues. You can learn how to leverage sites like backtype.com, boardtracker.com, and Friend Feed to connect with your target audience and take your marketing strategy to a whole new level!
As Dan Schawbel points out: Part of your brand is in the hands of others, so it’s critical that you monitor it before a flame becomes a forest fire.
So get busy employing these great web tool in your online reputation management program.
Thanks for the great tips, Dan. I’m looking forward to your Spring release Me 2.0: Build a Powerful Brand to Achieve Career Success
Additionally, we also like to employ a little tool we call - Go Google Yourself!
It’s always good to know what’s coming up on your search engine results pages (SERPs). The question that most people come to me with is: What if I see something undesirable in the search results?
There are several things you can do. You can join in the conversation with the goal of educating consumers and clarifying your business services and/or products. You can also contact certain sites and ask that any defamatory statements about your company be completely removed. It’s been my experience that ethical consumer advocacy sites will take down false and libelous statements.
What if you are unable to shake an online blemish? The good news is that if you are already engaged in web marketing best practices, you can make sure your online reputation won’t be permanently impacted by continuing to create quality content that outranks any online imperfections in the SERPs. That’s the beauty of publishing content that you can control yourself via your web site, blog, social marketing platforms, online press releases, etc. By using these tools to control and fill your SERPs, you can preserve your online reputation and make sure that any negative associations with your brand never see the light of day!
Web Marketing Therapy Related Links:
- Search Engine Marketing Tools: Monitor Your Organic Search Rankings to Get More Visibility and Free Traffic
- Web Marketing Tip - Track Online Advertising Free
- Web Marketing Addiction - Google Tools
- Google Webmaster Tools - Help them help you get good SEO
Kelly Kohen
(January 6th, 2009 at 3:12 pm)
Great advice Emilia…off to google myself!
Pamela Sherman
(January 8th, 2009 at 11:48 am)
Emilia –Been meaning to tell you how much I liked this post! Valuable, learned a lot… and the image made me LOL!
Sue
(January 31st, 2009 at 7:01 pm)
Fabulous article. Ann had to deal with “bad press.” She bravely faced them head-on and turned around the perpetrator. Others flocked to her site.
Web Marketing Therapy » Blog Archive » Web Marketing Friday Funny - Go Google Yourself!
(July 24th, 2009 at 12:48 pm)
[...] did a great post called Have You Googled Yourself Lately? that started our Google giddiness. When hotel chains are changing their door hangers to share [...]