Comments on: Get your small business brand building up in this down economy http://www.webmarketingtherapy.com/blog/small-business/get-your-small-business-brand-building-up-in-this-down-economy/ Marketing Help, Web Marketing Advice, Web Marketing Training Fri, 10 Feb 2012 23:19:29 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Lorrie Thomas http://www.webmarketingtherapy.com/blog/small-business/get-your-small-business-brand-building-up-in-this-down-economy/comment-page-1/#comment-1596 Lorrie Thomas Thu, 30 Apr 2009 05:21:39 +0000 http://www.webmarketingtherapy.com/?p=4023#comment-1596 yep, pay-for-performance is different from pay-per-click! :) yep, pay-for-performance is different from pay-per-click! :)

]]> By: Sue http://www.webmarketingtherapy.com/blog/small-business/get-your-small-business-brand-building-up-in-this-down-economy/comment-page-1/#comment-1429 Sue Sat, 25 Apr 2009 21:42:38 +0000 http://www.webmarketingtherapy.com/?p=4023#comment-1429 So pay-for-performance is different from pay-per-click! So pay-for-performance is different from pay-per-click!

]]> By: Lorrie Thomas http://www.webmarketingtherapy.com/blog/small-business/get-your-small-business-brand-building-up-in-this-down-economy/comment-page-1/#comment-1401 Lorrie Thomas Sat, 25 Apr 2009 02:23:29 +0000 http://www.webmarketingtherapy.com/?p=4023#comment-1401 Hi Sue! Great question! Readers - Sue is referring to this point in this article http://www.businessmanagementdaily.com/articles/18546/1/Give-your-brand-a-boost/Page1.html# Pay to be Googled. Search engine marketing (SEM) is the most popular pay-for-performance channel available to growing businesses looking to boost their brand awareness online, says Dan Vassallo, director of engagement at the New York–based digital marketing agency Greater Than One. “Getting qualified leads is the big payoff with this strategy,” he says. “The boost to brand awareness is added sauce.” Vassalo suggests you can pay professionals to employ search engine marketing strategy (which is likely a mix of natural search optimization, paid search, social media for search and online content generation) specific to your organization. At WMT, we call it multi-tasking marketing (content boosts credibility, natural search, PR opportunities, etc) You don't necessarily have to pay to play...you can self-educate (read our blog, attend our webinars - see the shop therapy page) but some folks prefer to pay to get on the fast track! Keep commenting! L Hi Sue! Great question! Readers – Sue is referring to this point
in this article http://www.businessmanagementdaily.com/articles/18546/1/Give-your-brand-a-boost/Page1.html#

Pay to be Googled. Search engine marketing (SEM) is the most popular pay-for-performance channel available to growing businesses looking to boost their brand awareness online, says Dan Vassallo, director of engagement at the New York–based digital marketing agency Greater Than One. “Getting qualified leads is the big payoff with this strategy,” he says. “The boost to brand awareness is added sauce.”

Vassalo suggests you can pay professionals to employ search engine marketing strategy (which is likely a mix of natural search optimization, paid search, social media for search and online content generation) specific to your organization.

At WMT, we call it multi-tasking marketing (content boosts credibility, natural search, PR opportunities, etc)

You don’t necessarily have to pay to play…you can self-educate (read our blog, attend our webinars – see the shop therapy page) but some folks prefer to pay to get on the fast track!

Keep commenting!
L

]]> By: Sue http://www.webmarketingtherapy.com/blog/small-business/get-your-small-business-brand-building-up-in-this-down-economy/comment-page-1/#comment-1389 Sue Fri, 24 Apr 2009 22:46:27 +0000 http://www.webmarketingtherapy.com/?p=4023#comment-1389 Read the great article but don't understand "Pay to be Googled." Can you explain more? Read the great article but don’t understand “Pay to be Googled.” Can you explain more?

]]> By: The Marketing Therapist http://www.webmarketingtherapy.com/blog/small-business/get-your-small-business-brand-building-up-in-this-down-economy/comment-page-1/#comment-1259 The Marketing Therapist Mon, 20 Apr 2009 18:44:31 +0000 http://www.webmarketingtherapy.com/?p=4023#comment-1259 No, my hourly will remain the same to respect the recession, but thank you for offering to pay me more! We do practice what we preach and love the branding!! No, my hourly will remain the same to respect the recession, but thank you for offering to pay me more!

We do practice what we preach and love the branding!!

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