April 19th, 2009
by Lorrie Thomas
Small businesses cannot afford to discount the power of brand building in this tough economy.
Consumers are PROsumers – they comparison shop and make decisions based on TRUST. How does a small business build trust?
The answer is simple.
Your build trust and consumer confidence BY BOOSTING YOUR BRAND and embracing that the new rules of marketing.
It’s 2009 – branding happens ONLINE. When people Google you, your name, your services and you are found, that is branding. When prospects hit your website and they see a positive image, testimonials, a powerful message, that is branding. When your blog has killer content and you build Facebook communities, that is branding. When you do great work and people spread the word, that is branding!
I was recently quoted in Business Management Daily on how to give your brand a boost:
“One in four growing businesses feels threatened by the tough economy, according to a survey by the National Federation of Independent Business. But when the going gets tough, the tough get…marketing, says Lorrie Thomas, a Santa Barbara, Calif.–based strategic brand management expert. She recommends focusing your efforts on building brand awareness both online and off.”
Read the full brand building for businesses article. I don’t want to hear any crap about how small businesses can’t afford marketing. You CANNOT AFFORD *NOT* to MARKET in these tough times!
Tags: brand, brand building, branding, business management daily, Lorrie Thomas, online brand management expert, Online Branding, social media marketing, web marketing advice, web marketing best practicces