Before I was a wild web woman I worked in retail management (Saks Fifth Avenue shop girl!). I learned back then that although we were in the business of selling goods, we were REALLY in the customer service business. We didn’t just wait for new sales to come in the front door, we made a commitment to take care of our existing clients (the low hanging fruit) by keeping the love alive with phone calls, personal shopping, invitations and thinking about their needs before they did.
My blog post talked about how our best customers are our current customers and although they may have sold once, that does not mean we are done selling to them! They are low hanging fruit because you already created a relationship with them, you made it over that hurdle, so they are an easier sell.

Tapping our small business “low hanging fruit” can be up-selling or re-selling to existing customers, using EASY low cost tools like email, blogs, web pages, etc to serve and attract new clients – ultimately it’s all about thinking of no-brainer ways to leverage what you’ve got to get what you want (and we all want to succeed in business!)

Examples of ways to use what you’ve got to get what you want with small business (and tap the power of low hanging fruit):
-If you have contact lists (email or snail mail), they are low hanging fruit. Email them or send postcards with news!
-If you are an expert, use that expertise to write articles, blog or podcast!
-If you have a great product, showcase it on the web (a great website done right the first time will be a capital expense that will sustain you for the long haul!)
-If you are a locally based business, get on the free Google and Yahoo maps for free visibility!

I hope this helps, I really appreciate your questions (and it was a great question)!

Here to help you invest in healthy, meaningful marketing to make you wealthy!
-Lorrie
The Marketing Therapist