July 23rd, 2009
by Lorrie Thomas
Curtis Kimball, owner of a crème brûlée cart in San Francisco, uses Twitter to drive his customers to his changing location. PHOTO BY Peter DaSilva for The New York Times
My super friend Samantha Keeping (who made the office I LIVE IN look fab so I am continually inspired to rock the web!) sent me a great NY Times article called Mom-and-Pop Operators Turn to Social Media.
I wanted to share this with you wild web readers who may ask, “Why should I use Twitter?” or think “My company is too small to use Twitter.”
The article author, Claire Cain Miller, says it best: ”For many mom-and-pop shops with no ad budget, Twitter has become their sole means of marketing. It is far easier to set up and update a Twitter account than to maintain a Web page. And because small-business owners tend to work at the cash register, not in a cubicle in the marketing department, Twitter’s intimacy suits them well. ”
MARKETING TOUGH LOVE: Marketing is not a magic wand that you wave on your business to magically make millions. It is about building relationships, connecting, collaborating and maximizing communications to serve, support and sell! The tools you use are up to you to decide, implement and manage.
Marketing is a communication tool, and Twitter is a new tool to tap. Web marketing is low-risk, low budget and high impact, IF YOU USE IT to serve and support your current and prospective customers.
Marketing is an ever-changing, ever-evolving process. I encourage you to read the Mom-and-Pop Operators Turn to Social Media article, think critically about how Twitter could (not should, could!) serve your business as a communication tool then get over your fear of what you don’t understand and try it out.
You might like it, learn something and have fun (I know, eek!)
Web Marketing Therapy Related Links:
- Where is your market in Twitter-land?
- Innovative Online Marketing Ideas on a Shoestring Budget
- Five Reasons Your Business Should Use Twitter
- Are Twitter Auto Welcome Messages EVER OK to Use?
