December 4th, 2008
by Lorrie Thomas
Q. It seems like so much work to blog. It is worth it?
A. Think of blogging as a marketing investment, that when done well, may have it’s interests compounded month after month. Nicki, WMT’s Data Diva, just ran one of our client’s blog stats and the unique pageviews have consistently gone up, month after month, after month.
NOTE: The SAME amount of effort goes into this client’s blog writing management every month, so the investment is the same, but the return on investment compounds. So my answer to “is blogging worth it” my answer is YES if there are consistent quality content investments, attention to detail and ongoing management. You better believe blogging is work, “easy is cheesy”. You gotta give to get, if you want to get great marketing results, then consider blogging for business!
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