June 1st, 2010
Small businesses don’t have to fork out the big bucks to make themselves known online. The key to attaining successful web marketing is in using the right tools, many of which are 100% FREE. For example, using local online public relations (PR) to generate news and buzz = FREE promotion and exposure. Remember, content is KING and outreach is QUEEN. Communicating your own content and news online will boost your search visibility and presence!
Consider these 3 FREE tips:
1. Share your news AND increase communication
Use tools you already have (and are best of all, FREE) to boost your credibility. Find out how adding a straightforward news section to your existing website could accomplish this. And for the icing on the cake: increase your search engine rankings!
2. Write Your Own Press Releases to Generate Local Buzz
You can get your share-worthy news out by writing your own press releases. By using keyword-rich content (i.e. strong local key phrases) you will boost your local search engine visibility. Learn how to to boost your business with easy local PR tips.
3. Distribute, Distribute, Distribute for FREE
Now that you have a great press release, don’t let it get stale by sitting in the file cabinet or to-be-lost-forever in one of the many folders on your computer. Get your news out there! Submit press releases to local newspapers, stations and other local channels, like online event calendars. This is a healthy win-win media relationship: you get your news out and papers get to hear from you (you’re doing them a favor, they’ll love you). Consider all your options – like local TV or community services websites. WMT has a free eBook with tips on how to distribute your press releases for free or read an easy blog post written by The Marketing Therapist on how to distribute your press releases for credibility and visibility.
For more info and examples, read our “Boost Your Local Business with Free Online PR” FREE eBook or take a 6 minute video journey where Lorrie Thomas talks about how PR can attract traffic to your website!
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