The success of so many hit Reality TV Shows has to be telling us something significant about people today –about ourselves and our customers!

What is it that we can LEARN from this growing phenomenon? This new entertainment pastime has people feeling a large array of emotions  –everything from the powerful draw of excitement, social bonding, unique fascination, to bafflement and disgust.

Like I’ve said, “Where strong emotions exist, seeds of valuable learning are to be found!”

The following will explore the reasons I believe Reality TV Shows are so popular and how they may INSPIRE NEW WAYS you can BOOST YOUR BUSINESS!

REASONS WHY REALITY SHOWS ARE A SUCCESS:

Reality Show Viewers…

> Enjoy the collective SOCIAL CONNECTION, discussions, and bonding built with others viewing/experiencing the same thing.

> Like forming and making their OWN OPINIONS and JUDGMENTS (as well as having an impact on results).

> Have a deeper desire to relate with ‘REAL’ and ‘AUTHENTIC‘ people.

> Like to learn from ‘THE HUMAN PROCESS’ and a variety of ‘challenges’, which often show the development of various talents and skills (as seen in some reality show competitions).

> Enjoy the surprise, shock and/or unique ENTERTAINMENT value.

> Feel better when realizing their lives “AREN’T SO BAD.” (It’s the entertaining emotional outlet –or ‘The Soap Opera Affect’).

> Are curious and possess a degree of VOYEURISM (the non-sexual type) within their personalities.

> Enjoy thinking about ‘WHAT THEY WOULD DO’ in a variety of situations.

> Have a desire to learn in a safe, NON-THREATENING or distant way.

> Take pleasure in discovering how SIMILAR and/or DIFFERENT they are in relation to the “real people” they are viewing.

> Can develop an addiction, like any other, with an obsessive attraction to ESCAPISM through Reality TV (stemming from fears and avoidances).

Reality Show Producers…

> Can use Reality TV participants to PROVIDE CONTENT and TALENT, which SAVES BIG MONEY on actors and professional writers!

> Are able to afford, further engage and capture LOYAL VIEWERS, using technologies for feedback and interaction.

> Can achieve incredible results with a very LUCRATIVE BUSINESS MODEL.

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RELATED TIPS FOR GENERATING BETTER BUSINESS RESULTS WITH THE FOLLOWING MARKETING ACTIVITIES:

1. Create customer/marketing activities that can achieve many of the things listed above which reflect people’s growing needs and desires.

2. Engage in Social Media Networking.  Provide opportunities for bonding and connecting.

3. Provide CONTENT that allows people to get to KNOW YOU and your business –in a non-threatening and/or passive way.

4. Create a forum whereby your customers, fans/enthusiasts, writers, and alliances can WRITE CONTENT FOR YOU. (Save money and build credibility –among other good Internet practices.)

5. Seek FEEDBACK, opinions, and mutually beneficial collaborations.

6. Create content, services, or a company persona that interests people.  Teach, entertain, share relateable “LIFE STORIES.” Provide a more connective PERSONAL VIEW.

7. Be authentic, be real, and CONNECT.

8. Design PARTICIPATORY CONTESTS, while also giving people opportunities to judge and share their opinions.

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BECOME YOUR OWN ‘REAL’ REALITY SHOW!!!!

As a business owner, perform like you’re on your own reality show!

Like Shakespeare once wrote,

“All the world’s a stage, and all the men and women merely players.”

Build ‘a world’ that others want to be a part of for greater happiness, achievement and success! Create your reality while cultivating your “L.U.C.K.” …Success will soon follow!

Keep focused, using ‘escape’ as a means of recharging, igniting inspiration, creativity and imagination. You never know where the next ‘big idea’ may come from –or– the connections you make that will serve to IMPROVE YOUR REALITY and SUCCESS.  –That is, IF you APPLY IT and LIVE IT!

(Read a little about Reality TV’s history at reality-tv-online.com).

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Web Marketing Therapy Related Links:

• Listen in July 8th at 10:00 PST to learn about PPC Tips to Boost Business!
• Come and Learn How Social Media Marketing Can Boost Your Business-July 9, 2009 at 8am
• Entrepreneurs: How VISIONARY are you? –Learn more about the value of webSIGHT
• “INFORM & TRANSFORM” for Successful Business Awareness and Sales!