Search Engine Jekyll and Hyde

wildwebwoMAN

September 3rd, 2009
by wildwebwoMAN

Go to your browser and type in your website address without the “www” part (i.e.: WebMarketingTherapy.com).

If your entry does not automatically redirect to an address with “www” in it (i.e. www. WebMarketingTherapy.com), then you have a case of Search Engine Jekyll & Hyde — the search engines are seeing the “www” and “non-www” addresses as two different sites!

The main issue here is that this could significantly affect your page ranking because the traffic to your actual site is divided depending on how visitors type in your url address.

Using what is called a 301 URL redirect, you can easily divert yourwebsite.com to www.yourwebsite.com.

To make sure Dr. Jekyll stays being just Dr. Jekyll, add (or have your webmaster add) a .htaccess file to your hosting server containing the following code and you’re are done!:

RewriteEngine On
RewriteBase /
RewriteCond %{HTTP_HOST} !^www\.yourwebsite\.com [NC]
RewriteRule ^(.*)$ http://www.yourwebsite.com/$1 [L,R=301]

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