Positive Web Marketing Role Model – Giving Tree Jewelry

Lorrie Thomas

December 1st, 2009
by Lorrie Thomas

Brilliant web marketing is creative, connective, authentic and community-centric.  If you didn’t get those four points, stop reading and start over.

Speaking of creativity, connectivity, authenticity and community,  Giving Tree Jewelry has earned my featured Positive Web Marketing Role Model stamp of approval because their web marketing embodies all points…and they do it with with grace, ease, fun and…….love.

I love web marketing love :-)

Giving Tree Jewelry’s site is fun to surf (ok, maybe too much fun for a wild web woman like me!) but what gets me most is their authentic approach.  This company is the real deal.  They love what they do, they are grateful, and they are attracting goodness via their ways!

Most of you know that I loathe email, often calling it passive aggressive perpetrator and begging people to get over their passive aggressive email marketing crud, but I absolutely LOVE getting Giving Tree Jewelry’s emails because they are meaningful.

Giving Tree Jewelry (GTJ) has a great newsletter, but it’s not a boring eNewsletter, it’s creatively called a Giving Tree Weekly Love Letter.  Rachel Smith, who co-owns The Giving Tree Gallery with her wonderful Mom, Judith ooze authenticity via their authentic content in their emails, their girls of giving tree blog AND in their Facebook group community.

Creativity counts in marketing and approaching web tools as relationship building tools that reflect your brand, serve your customers, communicate your passion and help connect like minded people in a fun, fabulous way is the only way to play.

It is an absolute pleasure to get to blog about a company that is doing things right.  Follow GTJ, and learn from ladies who understand that marketing is not only an art, but needs to have heart.

Rachel and Judith, thank you for the ok to share your web wisdom!

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Categories: Blog, Positive Role Models

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Comments:

  1. uberVU - social comments
    (December 1st, 2009 at 12:43 am)

    Social comments and analytics for this post…

    This post was mentioned on Twitter by w_wang: Positive Web Marketing Role Model – Giving Tree Jewelry: Brilliant web marketing is creative, connective, authentic… http://bit.ly/5CIcGD...

  2. Twitter Trackbacks for Web Marketing Therapy » Blog Archive » Positive Web Marketing Role Model - Giving Tree Jewelry [webmarketingtherapy.com] on Topsy.com
    (December 1st, 2009 at 9:17 am)

    [...] Web Marketing Therapy » Blog Archive » Positive Web Marketing Role Model – Giving Tree Jewelry http://www.webmarketingtherapy.com/blog/positive-web-marketing-role-model-giving-tree-jewelry – view page – cached Positive Web Marketing Role Model – Giving Tree Jewelry [...]

  3. Pamela Sherman
    (December 1st, 2009 at 3:07 pm)

    OOOO… Love, love, love da \love letter\ concept! Thank you so much for sharing. Cudos to Giving Tree Jewelry

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