July 8th, 2010
Ann M. Mack, Director of Trendspotting at JWT has put together a fantastic (and fantastically free!) Social Media Checklist report. Social Media is still in it’s infancy, though it’s clear it is having a huge impact on businesses, small and big. We are paid equally to how much we are willing to think and this slide show report helps get the social creative juices flowing so you do social media the right way.
Learn from industry experts and stellar case studies. The 79-slide report delivers “actionable social media recommendations for brands” along with being case study-rich, listing what companies are doing and illustrating these points with expert explanations and pointers. Below are the top points covered in the checklist report – download and read the social media checklist slide show report to see these points in action:
1) Stop, Look and Listen
2) Got Social Vibrancy?
3) Consider linking up with existing successes
4) Quality over Quantity
5) Figure out who’s speaking and what their voice is
6) What’s the VALUE exchange?
7) Assume the worst
8 ) Empower your advocates
9) Don’t constantly defend your brand
10) Truly address the issues
11) Fuel longevity
12) You don’t have to be social to be social
We loved reading the social media case studies with big and successful names (from Starbucks, Ikea, Wachovia, Burberry, EasyJet and many more). It really gives you an idea of what companies and brands are doing on the social media sphere.
This thorough, yet effective report gives a quick look of the social media sphere, with recommendations and insider knowledge from 18 social media experts across the globe – from PR professionals, to technology directors and authors. It features tips from super social media gurus like James Andrews, Paul Beelen, Brian Solis and Guy Kawasaki as well as Lorrie Thomas, Web Marketing Therapy’s CEO and Nathaniel Hansen, co-founder of The Socializers and fellow Wild Web Wo(Man). Do yourself a big favor and take a few minutes to browse this comprehensive, yet snappy report – it lists 12 actionable takeaways you could start implementing now and get your social media rocking!So check out the report and get all the inspiration you need to start tackling social media – and pushing your business to the next level!