January 2nd, 2009
by Lorrie Thomas
Amazon said that their 2008 holiday season was the ‘best ever’, despite the economic crisis.
In the name of a divine 09, I am busting out my crystal ball and getting bold and predicting that the crisis is going to further success of e-tailers. I think Amazon’s success can be read as an opportunity for success for online retailers in general.
Amazon is one of our positive web marketing role models - they set the leadership tone for e-tailers, and I see a huge opportunity for other, smaller etailers to ride the wave of their success… economic crisis can equal an increase in the use of online retailers and boost sales overall.
And why do I think this? Because the web has no elitism and barriers, and when we have to spend wisely, we’re going to go where we can trust and make smart choices.
The web has changed the rules of spending, shopping and marketing as it allows consumers to become PROsumers, where they are empowered with online reviews, peer opinions and price comparisons.
So no recession depression – get smart, serve your customers well and OWN IT!! This is a big year for marketing!