February 9th, 2010
by Lorrie Thomas
I often joke about how our work at Web Marketing Therapy involves “PJ PR” (doing PR in our PJs via the power of the web!) but I am serious about how important it is for organizations to leverage the power of online PR for both credibility and visibility!
WMT has a FREE ebook called PJ PR – How to Generate and Distribute Your Own Press Releases that you can download (we will NOT try to sell you stuff post download! It’s truly free content to help you boost business) The PJ PR eBook will help you brainstorm, create, and distribute your own press releases so that you can use the most of what you have to get what you want! The eBook has a list of links that give you best places to distribute your news through easy-to-use online press release distribution websites to further spread the word out for your exciting news and promotions.
One of my favorite online PR distribution tools that is mentioned in the PJ PR eBook is PitchEngine. I was reminded of this tool when I saw a client’s great online press release this week. We blogged about PitchEngine last year, but I wanted to re-share to keep healthy marketing momentum moving.
One of the biggest pieces of the PR puzzle is getting your news releases out via the web. PitchEngine can help you create social media release templates that integrate social networking and multimedia elements into your news releases. Emilia (WMT’s Client Treatment Specialist) and I especially love the super-social “Twitter pitch” function- that makes it easy for users to tweet out your release in just a few clicks….aaaand, control freaks like me LOVE that you can pre-set the Tweet so the exact message you want to send is ready –all a person has to do is click the social media widget and viola, instant “word of mouse” marketing!
After you create an account with PitchEngine (there is a free version) enjoy:
–That your news release goes out through their Pitch Feed to over 6,000 users
–The ability to upload multiple images in addition to your logo
–Easy ways to set additional website links and keyword tags (for traffic to your site and more SEO)
–A social-savvy way of sharing your PR content with your team, media contacts, consumers, and investors, via social sites like Facebook, Linkedin and Twitter
–The neato Twitter Pitch function so you and others can spread your release via word-of-mouse
–That your social media press release via PitchEngine has all the social media tools for sharing build into the release!
The only downside to PitchEngine is that if you do not pay to play, your release will expire. If you buy an account, then your release will have a longer visibility shelf-life.
Get PJ PR ready, tap the free How to Generate and Distribute Your Own Press Releases eBook and check out PitchEngine – it is a healthy addition to your web marketing arsenal.
And if you are in Santa Barbara February 11th and want to learn about PR from a traditional PR expert and a Wild Web Woman “PJ PR” pro (yours truly), come see me at the University Club. 8am February 11th, University Club – Learn PR from the Experts Business Leaders Breakfast Meeting
Who’s ready to rock online PR with us??