August 3rd, 2012
by Lorrie Thomas
Increasing media visibility is a great way for organizations to get in front of customers. What many business leaders don’t know is that they don’t have to hire an expensive public relations firm or wait for the media to notice them to earn media visibility – they can create their own buzz! Today’s web-driven world has made it possible for companies large and small to make news – simply by writing and publishing their own newsworthy content. The way to get started is by writing and sharing powerful press releases on the web. Thanks to the power of today’s social web, the elitism of PR is gone. Now a days, lots of organizations do their own PR – some in their PJ’s…
…Quick confession session, Team WMT has done some serious PJ PR! 
I wrote an educational article for Web Marketing Today on Online PR where I bullet out (step by step with an example release) the ways to write online press releases with best practices.
Marketing, in it’s purest definition, means maximizing relationships. We make meaningful relationships when we respectfully communicate. Press releases have a format that helps keep news pithy and powerful. Thanks to web’s searchability, press releases are not just read by the media, they are also read by current and prospective customers. Readers don’t want to be pushed a bunch of propaganda, they want to be educated and empowered. Think of a press release as a way to spoon-feed news in a “spoonful of sugar” way that is easily consumed by the reader.
That being said, check out the How to Write Online Press Releases article and look at the necessary components to writing an effective (and delicious) online press release.
Happy Web Marketing!!!!
Calla Gold
(August 6th, 2012 at 5:45 pm)
Lorrie Thomas Ross,
I love how the wild web women of Web Marketing Therapy in addition to doing truly helpful services, like press release also tell us how it’s done.
That kind of generosity is much appreciated by me. It’s the kind of thing that, since I know you really know how to do it, I’ll read it, but in the end since you’ve done such nice press releases for me in the past. I’ll probably just email you to do it.
I love it how you tell your tricks.
Thank you for being that way!
Happy Press Release Recipient and Santa Barbara Jeweler,
Calla Gold