April 26th, 2010
by Lorrie Thomas
“What really decides consumers to buy or not to buy is the CONTENT of your advertising, not its form.”
-David Ogilvy
It is not the WHATs of advertising (the tools) that determine success. Consumers vote with their wallets based on the HOWs (meaningful messaging) of your content. Tools like advertising alone will not make your web marketing matter. We win when creative use of web marketing tools are delivered in a way that speaks specifically to the needs and wants of your target market.
To critically evaluate your efforts and make healthy optimizations, ask yourself:
-Who is my target market(s)?
-What problems do I solve for my target market(s)?
-What points do I need to educate them on to help them understand the difference between what they want and what they really need?
**Now look at your marketing efforts and see if your content addresses your answers. 
The answers to marketing success are within organizations, it’s simply a matter of being willing to look within and ask critical questions.
CONTENT is king in the land of web marketing, STRATEGY is queen. We are always in a pattern of creation, execution, monitoring and optimization. It is a never ending process, we only get better through continual education, practice and commitment to investing in marketing as a relationship medium.
Make it a meaningful marketing week!
-The Marketing Therapist™
Web Marketing Therapy Related Links:
- Monday Marketing Motivation – Be Different
- Monday Web Marketing Motivation: Five Must-Read Marketing Rx Posts
- Monday Marketing Motivation – Be a Sister to Your Sisters!
- Monday Marketing Motivation – Professional Pleasure = Perfection
Nathaniel Hansen
(April 26th, 2010 at 11:11 am)
I TOTALLY agree AND advertisers do too! Check out the latest “cheer up world” ads from various brands and agencies. Upbeat content is trending: http://bit.ly/time_to_cheer_up
Lorrie Thomas
(April 26th, 2010 at 11:22 am)
Love the Forbes article – thanks Nathaniel!
Tweets that mention Web Marketing Therapy » Blog Archive » Monday Marketing Motivation -- Topsy.com
(April 26th, 2010 at 7:09 pm)
[...] This post was mentioned on Twitter by Lorrie Thomas, Emilia Doerr, Nicki Gauthier, Wei Wang, aiesya and others. aiesya said: Web Marketing Therapy » Blog Archive » Monday Marketing Motivation: CONTENT is king in the land of web marketing, … http://bit.ly/aRGBr8 [...]