December 22nd, 2011
by Kelly Kohen
Mobile sites offer great rewards for small businesses. Lorrie Thomas Ross shares the three most important mobile design best practices in an article she wrote for Web Marketing Today called Mobile Sites. Part 2. Design Best Practices.
In the article Mobile Sites Design Best Practices, the top three mobile design best practices are:
- Choose Critical Components such as your logo, clarification of WHAT you do, link to your site pages, a click-to-call phone number and a link to your full site
- Remember Mobile Site Users SCAN vs. READ and does not need to have all the pages that your web site has, only the most important ones and keep text to a minimum by using bullet points or short sentences
- What Action do you Want Users to Take – design elements that make it easy for the user to know what is clickable are extremely helpful
An increase in mobile device usage means it’s more important than ever to consider having a mobile presence with an effective mobile site. If you are still on the fence about the importance of having a mobile site, read Lorrie’s Introduction to Mobile-Friendly Websites, where she addresses the important points to understand before heading down the mobile path.