October 9th, 2011
by Lorrie Thomas
Small business web marketing may be getting a whole lot smaller. As mobile usage grows, more and more organizations will start thinking about the possibility of having a smaller web presence – a mobile one.
Mobile sites can mean more sight by current and potential customers. It’s a good time to start thinking about building a mobile presence into your web marketing plan.
I just wrote an article that served as an introduction for what a business owner must know about mobile websites on small business web marketing website www.WilsonWeb.com (great website for web marketing articles!) in an article I wrote called Introduction to Mobile-Friendly Websites.
In the Introduction to Mobile-Friendly Websites article, I address the important points to understand before going down the mobile path:
1. Mobile Apps Versus Mobile Sites
2. Mobile Site Options
3. Marketing Benefits of Being Mobile
a. Boosts to search engine ranking
b. Improvements in customer service
c. Competitive edge
No matter what size your organization is, it never pays to think small when it comes to service…but when it comes to mobile sites, small may be the new big.
Check out the Introduction to Mobile-Friendly Websites article and stay tuned, as in I will drill deeper into the specifics of mobile site design in my next article.