Measure & Monitor the Top Brands Social Media Engagement

Sarah Caminker

December 29th, 2009
by Sarah Caminker

As the social web becomes more popular, companies are not only encouraged to enter this virtual space, rather they are expected to. In addition to operating as a customer service tool, social media humanizes a brand and provides a two-way communication channel between buyers and sellers. Thanks to social media, if customers have a service/product related question, they no longer have to wait on hold for a hour to get an answer. Instead, they can visit the companies’ Twitter, Myspace, Youtube and/or Facebook page to voice their concern and have an answer in real-time.

Personally, I prefer to do business with companies that are active on the social web, because I notice and appreciate their effort to serve and support their customer base. For example, why fly on American Airlines when you can fly on Virgin America and receive immediate personal customer service any time of the day? Not only does Virgin America offer great in-flight service, but if I have questions pre/post flight, I can tweet to them and receive a timely response.

When I stumbled upon ENGAGEMENTdb, a tool that measures and monitors brands social media engagement, you can only imagine my excitement. :) Instead of just seeing which companies are using social media, ENGAGEMENTdb shows you how well those companies are doing. Any brand can have a Twitter page, but how well they are using it to engage and interact with their audience is another story.


ENGAGEMENTdb is a fantastic resource and proof that engaging in social media (whether you’re a Fortune 500 Company or a small business owner) is ABSOLUTELY necessary!

Follow me on Twitter @SarahCaminker for social media marketing tips, tool and advice.

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Categories: Blog, Small Business, Social Media, Social Media Marketing, Tools

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Comments:

  1. Twitter Trackbacks for Web Marketing Therapy » Blog Archive » Measure & Monitor the Top Brands Social Media Engagement [webmarketingtherapy.com] on Topsy.com
    (December 29th, 2009 at 3:33 pm)

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  2. Emilia Doerr

    Emilia Doerr
    (December 29th, 2009 at 6:38 pm)

    Love this new tool - thanks! It will be interesting to see how rankings change as more companies - big and small- catch on to the fact that social media is necessary to enhance customer service and engagement!

  3. Pamela Sherman

    Pamela Sherman
    (December 30th, 2009 at 10:13 am)

    Thank you so much for sharing this Sarah — Looks like a great tool! Can’t wait to try it!
    (”Engagement” is required before “loyalty/marriage”!)

  4. Sarah Caminker

    Sarah
    (December 30th, 2009 at 11:48 am)

    Hi Emilia & Pamela,

    I love that this tool shows information in real-time. Consumers can now see which companies are actively engaging with their audience. Hope you enjoy the tool! Thanks for the feedback.

    ~Sarah

  5. Bill @ SBCC
    (January 29th, 2010 at 8:33 am)

    Loved this new-to-me site. Skimmed the Disney company, ranked #19 as of 1/29/10, and discovered more soical media links than I had previously known about. Interestingly, some were produced by Disney per se, others by non-Disney individuals. I wonder what the criteria are for a form of social media to be included (or not) on the company profile listed by ENGAGEMENTdb?

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