November 14th, 2009
by Lorrie Thomas
Being The Marketing Therapist means that I am in the relationship business. Web marketing happens to be my medium, but at the end of the day, it’s not about the tools, it’s how we CONNECT with people that pays our bills.
Instead of B2B or B2C, we have to start thinking P2P (People to People).
Those of you not getting it yet, keep reading, I want to convert you…
New media = new rules of marketing and it’s all about how we make relationships with people…forget products and services…THINK PEOPLE!
When you invest time in creating web marketing collateral, you want to give people CHOICES (P2P marketing is all about putting power in people’s hands!) so they decide (it’s about them, not you!) how they want connect with you (on their terms). Thinking P2P web marketing takes the focus off you, your company, your product, your services, your bosses ego, etc., and puts the energy where it needs to go…on the people.
I am not even close to being off my P2P soapbox, so sign up to be on our RSS feed to get more wild web freebie updates and learn more P2P tips. In the meantime, remember that professionals connect, communicate, collaborate with web marketing. Healthy web marketing serves as a stellar piece of COLLATERAL that can help brand, build and boost business.
People need people…products and services connect us and web marketing (done right) can help connect you through RELATIONSHIPS to help people know you, like you, trust you and buy from you.
Who’s with me?