February 15th, 2010
by Lorrie Thomas
I was taking my own advice this morning by adding new business card contacts to my social media Rolodex, when I stumbled across the card of an entrepreneur who said her company needed my web marketing agency’s help. She has met me live several times, always comes up after I speak to say she needs my help, but never follows up. She indicated that I should contact her, which projected her marketing responsibility onto me – NOT a healthy sign of how a working relationship was going to go.
With a smile, I handed her my business card and told her that “admitting she needed marketing help was the first step to recovery” and firmly (but nicely) said that if she wanted to take the next step she needed to “own it” and reach out.
Embarking into the wild world of web marketing is no easy task, and it is best to take on the “wild wild web” with savvy tour guides who can advise, guide and protect you from the unknown….
Like any step in the right direction, a professional has to make a commitment, speak up and reach out for help. It is up to the business owner to own their wants, needs and questions and being a proactive communicator is the first step.
I have made it a policy to NEVER pitch our services. Qualified leads are folks who reach out to us…owning it says to me that there is a stronger likelihood to take a step in the right web direction.
Web marketing is NOT magic pixie dust – it takes HARD WORK, commitment, education and asking the right people for help.
Nobody cares about your business more than you do. Be a big kid. When you want marketing help, take responsibility – reach out!