July 26th, 2009
by Kaili Hawley
I’ve been hearing a lot of talk lately that in a recession (evil word), marketing is one of the first areas that gets budget cuts, which just doesn’t make sense to me, it should be the last area (ok, yes, I’m a little biased!). When times are tough, that’s when marketing needs to KICK IT into high gear to pull in more happy paying customers.
I recently read a white paper on “The Coming Change in Social Media Business Applications” by Josh Gordon with Social Media Today and he had an amazing example of why companies should not pull back on marketing during a recession.
It was all about how during the depression Kellogg’s had decided to maintain their marketing spend. By doing so, they achieved dominance in the cereal world (over their rival Post). STILL, TO THIS DAY Kellog’s holds their market. Check out the full example here.
I think this example shows that one of the best times to add or maintain your marking dollars is during tight times. If people don’t hear from you, nine times out of ten they think you’re gone, so keep your customers INFORMED and HAPPY!!
Our wild web woman founder ramped up her investment to build/launch Web Marketing Therapy and was quoted about how her investments during tough economic times. Read why she insisted on reshaping a new business model in the midst of recession.
Web Marketing Therapy Related Links:
- Tough Love Web Marketing Dose of the Day – Shut Up
- Marketing Tough Love: Making Time for Web Marketing
- How Much is Juicy Mention in the New York Times Worth to You?
- Business & Marketing Success: What’s LOVE got to do with it?
Josh Gordon
(July 27th, 2009 at 8:32 am)
Thank you Kaili, we can all use a little positvie web therapy these days!
Josh
Kaili
(July 27th, 2009 at 11:57 am)
Hi Josh,
I could not agree more, keeping it positive really helps!
Thanks again for the great example.
Kaili