May 12th, 2010
How is your search visibility these days? Is it time to admit that you need help as a first step to search marketing recovery?
SEO (search engine optimization) is an essential part of your online presence and it’s therefore very important to understand what it is, how to use it to make it work for you and that it’s up to date with the online times!
For spoonful of search marketing sugar, we recommend James Gurd’s informative article, ‘Six things you can do in-house to improve your SEO’ that puts together key tips on what you can do yourself, using your own time and free tools to achieve your SEO dreams (or at least make sure they’re updated and working for you)!
Here are the six tips you can look into to increase your website optimization:
1) Set up Webmaster Tools
These allow you to: run diagnostics to identify broken links on your site, audit crawl errors, ranking of keywords on your site, etc.
2) Devise a Content Strategy
How to make sure your website offers ‘rich’ content for different users!
3) Keyword Research
Basic research – understanding current search trends. Check out the full article for details on how to use a keyword planning tool.
4) Optimize Meta and Page Contents
Master HTML tags to ensure search engines know what your website page(s) is about.
5) Generate Sitemaps
James’ article on top notch SEO lists a free XML sitemap generator, sitemap extensions and examples.
6) Link Building Program
Time to get one! Read on to figure out who to contact, where to find these contacts and which sites you should be linking in with!
Quality > Quantity is key here!