August 13th, 2009
by Amy Dunn
Dear Web Therapist-
I am so overwhelmed by social media! There are hundreds of online communities and I just can’t keep up. Every time I turn around, somebody says- “Have you been on such and such? It is the newest thing!” Etc. How am I supposed to keep up and stay active in all of the online activities? Which one am I supposed to go to? I am beginning to feel a little burned out and to be honest- I am not seeing any real results from all this work!
Trying Too Hard from Tulsa,OK
Dear Trying Too Hard,
You have a disorder we in the Web Marketing Therapy business refer to as: Social Media Attention Deficit Disorder (SMADD). People with SMADD tend to spread themselves to thin- so they spend all of their time building flimsy relationships in numerous social media communities because they feel like they have to set themselves up everywhere. They cannot invest in any type of meaningful relationship or smart marketing strategy because they are too busy bouncing from site to site- adding a little bit here, a little bit there.
In reality- there are more social media communities than we know what to do with and we just can’t conquer them all! There simply are not enough hours in the day. Allow me to quote our Webtherapist- Lorrie Thomas from her recent article; Top Ten Things You Know About Online Marketing – But Forgot!
Great online marketing ideas are only great if they are executed brilliantly Too many marketers get caught up in the “should’s” of marketing (“I should blog” “I have to use Facebook for marketing”) Think real vs. ideal…Do you have the resources to execute new ideas well? Strategy first – Execution second. Think the whole process through start to finish (and tracking)
Measure twice, cut once. Before you hit launch with an online marketing effort, make sure the execution plan is set; the management is in place and the tracking/optimizations resources are in place.
Web Marketing Therapy Advice: Stop should-ing on yourselves. You “shouldn’t” do anything web-marketing wise, it’s all about the could’s…think smart, think critically.
So slow down there partner! Stop pressuring yourself to be everywhere at once! It is counterproductive- and could end up turning potential business away. Who wants to involved themselves in someone who is only slightly committed to a community?
I say- figure out who your buyer persona is and where are you most likely to find them? Is it Facebook? Twitter? Linked In? You Tube? Google? Café Mom? Green Parent? Flickr? Other niche communities?
Are they reading Blogs? Articles? Seeking advice? If so, what do they want to know? What appeals to them? Answer some simple questions and figure out where your time is most valuable- and create your strategy from there. Good luck!
The Web 2.0 Fear Specialist
Got a social media question or fear to overcome? I cannot promise to answer each one, but I will try!
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