Content is king with web marketing, but creation of it is only the first step.  If nobody sees your content, then your time is wasted.  Use what you’ve got to get the marketing results you want! The expertise in your brain needs to be on the web.

Your brain is for thinking, NOT STORING.  Use the web to store what you think so you can use it for wild web marketing!

I can’t tell you how many times I re-reference old blog posts I wrote, share free eBooks our team writes, forward press releases about events we are doing, or send articles I have published that already live on the web.   It takes time to write and distribute content, but the time SAVED to re-share it (and the visibility and credibility we reap) is well worth the up-front investment.

When you have great press releases or articles, you can publish the content on AND off your website to get more readers and help attract people to your organization.  Today’s healthy marketing advice is to publish what you publish! Below is a list of places you could distribute your press releases or articles for more traction.

Article Distribution
Ezine Articles www.ezinearticles.com
Go Articles www.goarticles.com
Article Dashboard www.articledashboard.com
Articlebase www.articlesbase.com
Article Snatch www.articlesnatch.com
Idea marketers www.ideamarketers.com
Amazines www.amazines.com
iSnare www.isnare.com
Article City www.articlecity.com
Article Cube www.articlecube.com
Scribd www.scribd.com
Squidoo www.squidoo.com

How-To Sites
Ehow www.ehow.com

Press Release Distribution
Press Release Point www.pressreleasepoint.com Submit PressRelease to 50+ Free PR Websites in one easy place (versus tons of one by one free press release sites)

Pitch Engine www.pitchengine.com
Build a social media press release for Free on this site! Pitch Engine helps create value by making it easy for others to follow your news or spread it via word of mouse. The social media press release you create effectively packages stories for sharing (with editors, bloggers, consumers, investors, etc.)

PR Newswire www.prnewswire.com
Distribute your news to 10,000 outlets total, 5,500 newsrooms – including wires like AP and 5,500 websites plus thousands of relevant trade lists.

Don’t forget to use your existing marketing channels/contacts as additional content awareness too!

Announce your news to your social media networks (Facebook, Twitter, Flickr, etc.), your email list and post it on your website AND blog.

Also, be sure to showcase your press release and PR plugs on your website.  If you don’t have a Press or News page, add one to your site!  Example: http://www.webmarketingtherapy.com/news/

Happy Content Sharing!  Remember, marketing is about building:

AWARENESS

CONNECTION

DISTRIBUTING INFORMATION

DOING GOOD CUSTOMER SERVICE

and MAKING SALES

We build trust though EDUCATION. Content in the form of articles, blog posts, press releases, videos, podcasts, how-to’s and more help you serve, support and sell.

Use tools that make sense for your organization, but do not forget the critical step of distribution.

Your web visitors will not use your web marketing in the same way so tell them, tell them what you told them and TELL THEM ONE MORE TIME.  Make your content multi-task to brand, build and boost your business!

Web Marketing Therapy Related Links:

• The Pros and Cons of the Social Media News Release: Has PR 2.0 Killed the Traditional Press Release?
• PR 2.0: Build Your Own Social Media News Release with PitchEngine
• Should Press Releases Be Shared on Social Media Platforms?
• Pajama PR Tips – How to Release Your Releases and Write Your Own News