December 29th, 2008
by Lorrie Thomas
The New York Times came out with choice buzzwords for 2008 which I plan to be “borrowing” (ok -stealing, leveraging, sharing, call it what you will) over the next few weeks for your edupunk pleasure. One of my fave words from this piece (that I am torturing all my colleagues and friends in overuse) is
2009 is time to embrace your inner web marketing recessionista
A recessionista is ”a person who stays fashionable during an economic downturn without spending a lot of money” (Source: New York Times)
From a fashion perspective, this is way cool….from a web marketing perspective, this is even MORE COOLIO….web marketing can propel your web marketing forward without spending a lot of money!
As we enter 2009, let us not think of the downturn economy (remember, recessions are for economies,
not individuals…) let us think of the opportunity to pull our heads out of the confines of nutso dollar spending and look to ways to invest our time (and money) wisely.
not individuals…) let us think of the opportunity to pull our heads out of the confines of nutso dollar spending and look to ways to invest our time (and money) wisely.
Smart marketing is about thinking about how to best serve and offer value to your target audience…guess what? I bet they are online
It is time to become a web marketing recessionista, and we’re going to help show you how.
This will be a multi-part series with tips and tricks on how to use web marketing as a low-cost, no-cost killer marketing tool.
Tip one on how to tap your inner web marketing recessionista:
Use what you’ve got
Use what you’ve got
Yes, it’s really that simple. Remember that there is a reason that you got to where you are or are sitting at a desk, office or hold a particular job for a number of reasons:
–your experience
–your expertise
–your contacts
–your life experience
–your education
What lives in your brain can be leveraged online to help you get to where you want to go.
Example - you are a brilliant interior designer. You can transform rooms, spaces, offices….that is something to USE to help you market yourself, company, products and services.
Example - you are a brilliant interior designer. You can transform rooms, spaces, offices….that is something to USE to help you market yourself, company, products and services.
I loose it when I see testimonial pages stuffed in the deep, dark, fiery footers of client’s websites or press pages hidden (or company news that isn’t showcased at all) or case studies that are never written or expertise that isn’t packed into a blog, podcast, email newsletter or white paper.
Spending money on flyers and advertising doesn’t mean anything if you don’t put your best foot forward or toot your own horn.
Use what you’ve got to get what you want - that is the start of your low-cost, no-cost foundation to have marketing success.
Stay tuned for more web marketing recessionista tips - and sign up for the RSS feed to get tips in your inbox!!
Web Marketing Therapy Related Links:
- Recessionista Tip of the Day: Know How to Read Your Invoices!
- The Top Ten Things You Know About Online Marketing – But Forgot
- Email Marketing Tips For Successful Relationship-Building
Pamela Sherman
(December 30th, 2008 at 1:51 pm)
Lorrie - Ooooo I love, Love, LOVE this concept!
Time to take the dull and drab out of “recession” and make it style-RICH! The recession is just another challenge that stimulates MORE creativity, innovation, and ingenuity!
Think CoCo Channel! -Women would be stuck wearing tight corsets and large puffy long skirts if it wasn’t in part due to her blend of innovation during the Depression. She launched a business and a whole new way of thinking about womens’ fashion -for practicality and beauty. She stood out and looked fabulous doing it, while gathering the attention of others, who soon followed her lead! We can ALL apply the same approach to ANY BUSINESS.
Over the years, having also worked as creative director, I’ve always noticed how the very things people perceive initially as large obstacles, end up being the very inspiration that helps create a better, more unique product in the end. The creative problem-solving process is a wonderful thing to engage in. You can learn to trust it and move forward better than before. So, when people become depressed or recessed… We say, “Bring out your Recessionista!” -Now is the time… Innovative creativity is “hot”!