June 28th, 2011
Do the numbers matter? Which numbers am I talking about?
The large population of Hispanics in the U.S. And YES, they do matter because we account for a very lucrative and fantastic consumer market share.
Whether or not we target the Hispanic population directly, it is clear that we MUST pay attention to the important role they play in the consumer market. Hispanics consume media in Spanish and in English so our message is being sent. It is our responsibility to make sure that it is also being seen and heard the way we intend. Social Media has become a fantastic way of reaching Hispanics because it’s a fast and efficient method of communication.
It is clear to many marketers that being on Facebook and Twitter is no longer just a thing “the kids do.” But no one said that we can’t have fun with this! Adults and kids alike can enjoy the benefits that social media marketing can bring.
The Hispanic population is not only online, they are now connecting twice as fast as the general market. (According to Alvaro Cabrera in “Social Media and Hispanics.”) They are connecting mostly on mobile devices. Imagine what this means for our websites and making sure that they are mobile capable! When we connect on mobile devices we have to make it as easy as possible to get from step 1 to step 2. This means that a “see-click-buy” system must be implemented accurately in order to properly attain business. And, believe me, this is a big pie that you want a slice of.
Because of the mere numbers of the Hispanic population (50.5 million, 2010 Census), then we see the importance of embracing social media and leveraging it for our businesses.
So why should we play in the social media realm?
- Generate more traffic to your website, which equates to more potential customers
- Sell more—67% of Twitter users are more likely to buy brands they follow on Twitter, according to a Hubspot’s recent poll on “10 Essential Twitter Stats”
- Create a “dialogue forum” for customers that will open up the discussion about your products and services. Essentially, your customers do the marketing for you by sharing information. Sharing online is significant since 90% of consumers trust peer recommendations. But don’t take my word for it… Erik Qualman does a great job depicting these statistics in his video Socialnomics 2011.
- Create a “feedback forum” where you can experiment with sneak previews of products and create online focus groups, and get feedback on current issues that can be addressed before they hurt your bottom line.
The 2011 Social Media Marketing Report says that the absolute number one advantage of social media marketing is generating more business exposure. This business exposure is critical because it establishes online identity and credibility.
Now go EXPOSE yourself! Just don’t get arrested =)
Let your loyal followers do the marketing for YOU and maybe, just maybe, you can take a little breather…